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This matter of fact humour can work well as a Call To Action to click on 'Explain, Please'.

This matter of fact humour can work well as a Call To Action to click on ‘Explain, Please’.

 

Humour is a real tricky thing. Not everyone finds the same things funny. Some don’t find it funny at all!

 

There’s a fine line between satire, irony and insult, and in nowadays time of post-truth it’s difficult to know if your audience indeed gets it. They might just start a shitstorm on you…

 

But humour is also an incredible means to bond: Laugh together and the ice is broken. Share the same humour and become friends.

 

So if you’re after strengthening the relationship with your existing customers, a little humour might help.

 

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Being prompted to check out 'New Groups' for nothing: Why am I alerted to 'Suggested Groups' when then there aren't any?

Being prompted to check out ‘New Groups’ for nothing: Why am I alerted to ‘Suggested Groups’ when then there aren’t any?

Lately I’m being prompted all sorts of things on Facebook: To link Instagram, to link groups, to create a new post, to keep up the likes… It keeps me busy.

Especially as half of these alerts are outdated or simply fake:

Facebook keeps on alerting me about the same thing, for example I’m constantly alerted about my inbox, as if it sits on a timer set to bug me at regular intervals. I’ve actioned on that message long time ago, but I’m still being bugged about it.

But the worst is to be alerted about something that turns out to be nothing:

Facebook offers me to check ‘Suggested Groups’. Yet, when I do it tells me: “We don’t have any suggestions at the moment.” The red ’20+’ alert is however still hovering next to my ‘New Groups’, urging me to click on it.

Dark patterns at work. 😮

 

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Most social media limit the space you can use to communicate your message.

Twitter is one of the extremest, giving you only 140 characters per tweet.

Similarly your profile copy for your Twitter bio is also restricted, here Twitter is a bit more generous with 160 characters.

So use what little space you have wisely, as every character counts!

For example: Why repeat your username if your social media handle already clearly identifies you. Rather use the space to promote your current hashtag campaign.

Like in this well executed Twitter marketing:

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile and current hashtag campaign.

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile AND current hashtag campaign.

 

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A classic blunder: The German article 'die' reads like the English verb 'die'.

A classic blunder: The German article ‘die’ reads like the English verb ‘die’.

 

“Die” is the female version of the article “the” in German.

So all it actually says is: “The SundanceFamily”.

But reading “Die SundanceFamily” in an English context of course makes you think someone is out there to kill them.

Why an English name has to be used to promote a product in Germany is a mystery and why they, when they are so anglophone, not realise that “Die” could be read as, well, “Die” is even more puzzling.

It shows that localisation rather than translation is important, and of course, proofreading helps too.

 

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How about offering a break instead of a permanent unsubscribe.

How about offering a break instead of a permanent unsubscribe.

 

By law and to be ethically sound every promotional email should contain an easy one-click unsubscribe button.

 

However, you don’t want to give up on your subscribers so easily.

 

The usual ‘sad to see you go’ might be polite, but only confirms their action.

 

Instead, prevent your customers from unsubscribing by first offering them a real alternative: To pause their subscription.

 

This might not mean much to your subscribers, but for you it’s a second chance: It gives you the time to work on your newsletter and improve it. So when their subscription is back on, they hopefully like what they see and stay subscribed.

 

This will lower churn and improve your customer retention, showing how creating Value Added Content can have real impact on business success.

 

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Whether you’re a brand, company or person, in order to be recognised your voice needs to be consistent. That’s why I recommend to develop a Copy Strategy.

 

If you do so, you have a much greater chance of letting your unique voice shine through.

 

There you go! Terms don't have to be boring.

There you go! Terms don’t have to be boring.

 

Like in this example, where they could have referred you to the usual terms and conditions, but decided to rather let you agree to the fascinating terms of service.

 

If this is ironic, sarcastic or even true, at least there is some personality coming through, making this a more personal and less officious experience.

 

Because searching ‘rat’ is too unlikely according to Facebook, I'm being presented search results for 'ray'.

Because searching ‘rat’ is too unlikely according to Facebook, I’m being presented search results for ‘ray’.

 

When Facebook autocorrects your search from ‘rat’ to ‘ray’ it can feel very lonely, having pet rats.

Of course, this is just one of their predictable algorithmically calculated assumptions – and it’s working badly at that because I have ‘rats‘, ‘pet rats‘ and ‘wild rats‘ as my interests.
But it shows how the majority of Facebook users tick: They misspell ‘Ray’ with ‘rat’.

Pity they never get to find out that rats make great pets. 😮

 

Follow Rats Make Great Pets on Facebook and on Google+. 🙂

 

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the PLETHORA of CHIMERAS

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