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Yours *TrulyJuly*

I do everything content.

Category Archives: Content Marketing

 

Always remember that the new year is next year.

 

I know that sounds odd, but it happens too easily that we keep on writing the old year when we mean the new year. Maybe it’s some kind of force of habit.

 

Especially during the switch-over in December and January, various examples pop up.

This sounds like a great resolution for the new year - which is 2018.

This sounds like a great resolution for the new year – which is 2018.

 

It’s easy to miss when proofreading copy for the new year, because, as we still are in the old year, the old year looks right to us.

 

So always double check the year!

 

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“A LinkedIn connection means you’ll never lose touch”. Exactly the reason why I keep on connecting with my contacts on LinkedIn.

 

The connections you make are valuable. But keeping in touch with them poses a problem: Their contact details can change.

Maintaining a good relationship with potential customers is key to business success, but what if the contact details are outdated?

Or worse: What if your contact details update? You only need to change jobs and the rapport you built over time disappears in the moment your work email is discontinued.

One way to maintain your business relationships is through LinkedIn.

The advantage: You remain connected no matter what happens to the contact details.

 

3 simple steps to import your contacts to LinkedIn

 

1) Export your address book to a .csv, .txt or .vcf. file.

 

2) Go to www.linkedin.com/mynetwork/import-contacts and click on ‘Upload a file’. Browse to and select your contacts database.

 

3) Select the contacts you want to stay in touch with and press ‘Add connections’.

 

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#Good #Practice: This is a friendly way to start a customer relationship.

#Good #Practice: A friendly way to start a customer relationship.

 

When organising an event it can be tricky to gauge what your audience expects.

 

I like to give super detailed event descriptions so anyone who’s interested knows what will happen.

 

However, I still don’t know what exactly the attendees want to get out of the event.

For example if I organise an event “Content Marketing for Bloggers” there can still be questions ranging from text to imagery, website to podcasts, from LinkedIn to accessibility.

 

So why not run a pre-event survey?

It works great as a reminder for the event and gives you the chance to address everyone’s questions in detail.

 

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So no-one can sign you up for a subscription without your knowledge, a double opt-in is required.

 

That means the email or phone you signed up with needs to be confirmed.

 

This can however go easily wrong, so why not list the steps how to check for that confirmation email in a well designed thank-you screen such as this:

This thank-you screen provides a checklist and prompts to look for the confirmation email.

This thank-you screen provides a checklist and prompts to look for the confirmation email.

 

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My projection for profile views looks rather gloomy on LinkedIn:

Who knows how these forecast algorithms work, but this one seems to be quite a downer. ;)

Who knows how these forecast algorithms work, but this one seems to be quite a downer. 😉

 

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Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

 

When I moved to London I had to very quickly catch up to the fast paced environment of this mega city.

Things worked differently in London: Where in Germany the illusion you’d work your entire life for one company and they’d look after you was still high flying, in London we were simply thrown into the future of the job market: Freelancing, contracting, project based work.

I came to London to study full time, but this city was so expensive, I also had to work – full time.

 

Luckily I already had work experience, as I had served an apprenticeship before starting to study. So I upgraded quickly from waitressing to admin temping to translating to copywriting.

 

Then I made a discovery that would boost my career: Recruitment agencies!

All you had to do was send them your CV, and they look for a job for you.

 

And they did another great thing: They all used LinkedIn.

Forget about the laborious task of emailing updated CVs around. All I needed was the link to my LinkedIn profile: https://www.linkedin.com/in/trulyjuly

 

Now recruitment agencies would get in touch with me based on the keyword search results on LinkedIn. Not requesting my CV, but inviting me to an interview for a job that matched my LinkedIn profile.

Eventually companies followed suit, with some moving their entire recruitment process to LinkedIn.

And since LinkedIn started actively suggesting ‘Jobs You May Be Interested In’, all I got to do is check the job matches.

 

LinkedIn is a powerful online networking tool, and the one social media professionals sign up to with one purpose in mind: business.

Ensure you make the best out of your LinkedIn presence, here’s how:

How To Promote Your Business On LinkedIn

How To Market Your Business On LinkedIn

 

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This matter of fact humour can work well as a Call To Action to click on 'Explain, Please'.

This matter of fact humour can work well as a Call To Action to click on ‘Explain, Please’.

 

Humour is a real tricky thing. Not everyone finds the same things funny. Some don’t find it funny at all!

 

There’s a fine line between satire, irony and insult, and in nowadays time of post-truth it’s difficult to know if your audience indeed gets it. They might just start a shitstorm on you…

 

But humour is also an incredible means to bond: Laugh together and the ice is broken. Share the same humour and become friends.

 

So if you’re after strengthening the relationship with your existing customers, a little humour might help.

 

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