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I do everything content.

Category Archives: Social Media

 

Social media should be called commercial media.

 

But, there might be a light on the horizon: New social network WT:Social.

 

Wikipedia co-founder Jimmy Wales launched a Facebook and Twitter rival to combat the downfall of news.

“The business model of social media companies, of pure advertising, is problematic,” Mr Wales said. “It turns out the huge winner is low-quality content.”

 

Instead WT:Social will rely solely on donations and promises never to sell personal data or run advertisements.

 

WT:Social originates from the WikiTribune platform that was first launched in 2017 as a news wiki where volunteers could write and curate articles.

Similarly, the new social network is news focussed and is aimed at tackling fake news and “clickbait nonsense” by simply allowing users to edit misleading headlines.

“Almost everything on the platform is editable,” Jimmy Wales said. “That alone gives a huge incentive for good behaviour because if you say something obnoxious, someone will just delete it.”

 

Ready to give WT:Social a try?

Click my WT:Social invitation link to get onto the waiting list. 🙂

 

#WTsocial

 

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LinkedIn is a great networking platform for professionals.

 

But they too need to make money.

 

Which I’m painfully reminded of when checking out who visited my profile:

Between blurred, hidden and Private Mode, I get to see none of the people who visited my profile on LinkedIn in the free version.

Between blurred, hidden and Private Mode, I get to see none of the people who visited my profile on LinkedIn in the free version.

 

Sometimes the restrictions of the free version in order to push the user to buy the premium version are getting ridiculous.

 

Luckily, with over 15,000 followers on LinkedIn, I’m not bothered and can just laugh about it.

 

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When your content goes viral and people start sharing your post on Facebook, you might want to take note of it.

Spare yourself the hassle of having to scroll through timelines at a later stage in an attempt to find a particular post.

 

Save the permalink of the shared post for your records

 

1.  Find your post on the timeline it has been shared to.

 

Click on the three dot more options menu icon.

In the drop-down menu click on ‘Show in tab’.

Right-hand drop-down menu: Click on 'Show in tab'.

Right-hand drop-down menu: Click on ‘Show in tab’.

 

2.  The post now sits in a tab in the window. Your browser window must be wide enough for the tab to show.

 

Click on the gear options menu.

In the drop-down menu click on ‘See full post’.

Right-hand options menu: Click on 'See full post'.

Right-hand options menu: Click on ‘See full post’.

 

3.  Voilà! Your shared post is shown in the full window, with its permalink.

 

Click in the browser window address bar.

Select and copy the permalink.

The post's permalink shows in the address bar.

The post’s permalink shows in the address bar.

 

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I’m a big fan of LinkedIn.

 

It has served me well to organise my networking contacts and get recruited for jobs.

 

Honing LinkedIn has now rewarded me with 15,000 Followers. Wow!

 

I made it past 15,000 Followers on LinkedIn.

I made it past 15,000 Followers on LinkedIn.

 

Thank you to all my connections on LinkedIn for staying in touch! 🙂

 

Read how to promote your business on LinkedIn.

Learn how to market your business on LinkedIn.

 

Join my network on LinkedIn: https://www.linkedin.com/in/trulyjuly.

 

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By default Facebook sends you an email for every little notification.

 

This can quickly fill up your email account.

 

You cannot completely stop this, but at least reduce the amount by choosing to receive ‘only notifications about your account, security and privacy’.

 

How to change your Facebook email notification settings

 

Go to Facebook Settings -> Notifications:

To view and amend your Facebook settings go to: https://www.facebook.com/settings

To view and amend your Facebook settings go to: https://www.facebook.com/settings

 

In Notifications click on Email or right-click open the link in a new tab to get to the Email Settings editing page:

To change the amount of email notification you receive from Facebook select ‘Email’ in 'Notifications settings'.

To change the amount of email notification you receive from Facebook select ‘Email’ in ‘Notifications settings’.

 

In your Email settings chose to receive ‘Only notifications about your account, security and privacy’:

For the least amount of email notifications from Facebook select ‘Only notifications about your account, security and privacy’ beneath ‘WHAT YOU’LL RECEIVE’.

For the least amount of email notifications from Facebook select ‘Only notifications about your account, security and privacy’ beneath ‘WHAT YOU’LL RECEIVE’.

 

At last, a bit less of the FOMO inducing dark patterns manipulation.

 

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Facebook is filling up my Gmail with notification emails.

 

I was clever enough to filter all Facebook emails into one folder. But I had not expected to get this many notifications!

 

Ooops! I had not noticed that I nearly accumulated 50,000 Facebook emails.

Oops! I hadn’t noticed I nearly accumulated 50,000 Facebook emails.

 

Every little excuse there could be, Facebook uses by default to spam you with their notification emails.

 

If you, like me, are wanting to turn off this clogging up of email accounts, you have to change the default settings in Facebook.

 

At last, a bit less of the FOMO inducing dark patterns manipulation.

 

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Using CapeNature’s hashtag #AccessWeek earns me 4th place in Google search results.

 

The power of the #hashtag: Google displays the #AccessWeek hashtag around the internet in its search results.

The power of the #hashtag: Google displays the #AccessWeek hashtag around the internet in its search results.

 

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When it looks too good to be true… it probably is!

 

A Google image search gives more information about any picture.

A Google image search gives more information about any picture.

 

A profile picture that looks too professional – like it was done for a PR story – can be an indication for a fake identity.

 

If there’s anything about the photo or the account that doesn’t add up, it’s good practice to check the profile for its validity.

 

One easy step is to google that image.

 

Google will even do the guess for you and assign the correct person to that photo.

 

Once you’ve confirmed it is a fake account, you need to quickly report it.

 

Always report fake profiles.

Always report fake profiles.

 

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Facebook uses dark patterns to pressurise into paying for reach. Nothing social about these social media...

Facebook uses dark patterns to pressurise into paying for reach. Nothing social about these social media…

 

I’m not a fan of Facebook’s money making methods, but here’s an example how ineffective it is anyway:

 

Facebook prompts me to spend R150 to reach up to 470 people.

 

On a post that’s already performing well, apparently better than 85% of the other posts.

 

Does that exclude then the previous post which reached 2637 people organically?

 

Why should I spend money on a post that’s already performing well?

 

And for a reach that’s only a fifth of what I normally get, for free?

 

It’s dark patterns at its best, once again brought to you by FOMO inducing Facebook practices.

 

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Success hardly comes from social media, but it certainly gets reflected on social media.

 

Here a great example:

Stardom needs no tweets.

Stardom needs no tweets.

Zodwa Wabantu‘s twitter account has over 10K followers besides the fact that she hasn’t tweeted anything!

It appears this twitter account isn’t even in use.

 

Zodwa’s more active twitter account – more active by 69 tweets – has over 25K followers.

 

If you wish you had such social media success, take this for a tip:

Do well in real life and the followers will follow!

 

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The problem with computers is that somehow us humans ended up having to learn how to command a machine.

If a PC is really supposed to help us, it’d be programmed to speak human to us.

 

Luckily thanks to customer centricity and it’s broader acceptance in all aspects of business, human to machine interfaces are improving.

Here a great example how to avoid technical jargon with the typical error 404 code and reassure your users with a customised message that it wasn’t their fault:

Something didn't work. Instead of technical jargon, the user is being reassured: "It’s not you. It’s us. Give it another try, please."

Something didn’t work. Instead of technical jargon, the user is being reassured: “It’s not you. It’s us. Give it another try, please.”

 

Wait what? But that’s already past! Why didn’t I hear about it?

After the event and still "Awaiting an update on Safer Internet Day 2018 activities."

After the event and still “Awaiting an update on Safer Internet Day 2018 activities.”

Well, maybe because the Safer Internet Day (SID) initiative is still “Awaiting an update on Safer Internet Day 2018 activities” from the South Africa Safer Internet Day Committee – Film and Publication Board.

And there’s no reference whatsoever to the Safer Internet Day 2018 on the Film and Publication Board website: http://www.fpb.org.za/press-statements

 

The only reference I could find googling was this PR info, published on 6 Feb late afternoon: Google partners with FPB to inform kids on Safer Internet Day.

There are a few more mentions, but only from tech publications.

 

This might give an idea why there’s such a digital divide in South Africa: The content it would take to create awareness – if it exists, it’s still not being spread to reach its audience.

Perhaps a bit of VAC could help?

 

The good news is, there’s always another one: The next Internet Safety Day will take place on Tuesday, 5 February 2019.

 

In the meantime, you can still pledge your support of Internet Safety in SA: http://internetsafety.org.za

 

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It’s a simple thing to remember:

The day after the event everything advertising the event is outdated.

 

Yet, we somehow always only ever seem to plan up to the event.

 

But the day(s) after the event are just as crucial:

 

As the reviews are pouring in, photos being uploaded, colleagues telling their stories at work, most people who missed the event and hear about it afterwards would probably like to make sure they catch the next opportunity of such an event.

 

However, very often I find event pages leading up to an event stay frozen on their “Register now!” hype:

The day after the event visitors to the event page are still invited to register for the event.

The day after the event visitors to the event page are still invited to register for the event.

The registration of course no longer works as you have to frustratingly find out when clicking the button.

"The event has completed and registration is now closed." Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

“The event has completed and registration is now closed.” Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

 

A missed chance of connecting with the people who would make a repeat of the event possible.

 

A tip to make the best out of your event is to think one step further:

 

After the event is Before the event.

 

If you treat the day after the event like the first day of the lead-up to a new event, you run little risk of leaving your event promotion material outdated.

 

Even if you don’t intend to repeat the event, this mindset makes you consider what comes next and can help you cater for those who have missed it or attendees who are checking back for more information.

 

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“A LinkedIn connection means you’ll never lose touch”. Exactly the reason why I keep on connecting with my contacts on LinkedIn.

 

The connections you make are valuable. But keeping in touch with them poses a problem: Their contact details can change.

Maintaining a good relationship with potential customers is key to business success, but what if the contact details are outdated?

Or worse: What if your contact details update? You only need to change jobs and the rapport you built over time disappears in the moment your work email is discontinued.

One way to maintain your business relationships is through LinkedIn.

The advantage: You remain connected no matter what happens to the contact details.

 

3 simple steps to import your contacts to LinkedIn

 

1) Export your address book to a .csv, .txt or .vcf. file.

 

2) Go to www.linkedin.com/mynetwork/import-contacts and click on ‘Upload a file’. Browse to and select your contacts database.

 

3) Select the contacts you want to stay in touch with and press ‘Add connections’.

 

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My projection for profile views looks rather gloomy on LinkedIn:

Who knows how these forecast algorithms work, but this one seems to be quite a downer. ;)

Who knows how these forecast algorithms work, but this one seems to be quite a downer. 😉

 

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Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

 

When I moved to London I had to very quickly catch up to the fast paced environment of this mega city.

Things worked differently in London: Where in Germany the illusion you’d work your entire life for one company and they’d look after you was still high flying, in London we were simply thrown into the future of the job market: Freelancing, contracting, project based work.

I came to London to study full time, but this city was so expensive, I also had to work – full time.

 

Luckily I already had work experience, as I had served an apprenticeship before starting to study. So I upgraded quickly from waitressing to admin temping to translating to copywriting.

 

Then I made a discovery that would boost my career: Recruitment agencies!

All you had to do was send them your CV, and they look for a job for you.

 

And they did another great thing: They all used LinkedIn.

Forget about the laborious task of emailing updated CVs around. All I needed was the link to my LinkedIn profile: https://www.linkedin.com/in/trulyjuly

 

Now recruitment agencies would get in touch with me based on the keyword search results on LinkedIn. Not requesting my CV, but inviting me to an interview for a job that matched my LinkedIn profile.

Eventually companies followed suit, with some moving their entire recruitment process to LinkedIn.

And since LinkedIn started actively suggesting ‘Jobs You May Be Interested In’, all I got to do is check the job matches.

 

LinkedIn is a powerful online networking tool, and the one social media professionals sign up to with one purpose in mind: business.

Ensure you make the best out of your LinkedIn presence, here’s how:

How To Promote Your Business On LinkedIn

How To Market Your Business On LinkedIn

 

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Being prompted to check out 'New Groups' for nothing: Why am I alerted to 'Suggested Groups' when then there aren't any?

Being prompted to check out ‘New Groups’ for nothing: Why am I alerted to ‘Suggested Groups’ when then there aren’t any?

Lately I’m being prompted all sorts of things on Facebook: To link Instagram, to link groups, to create a new post, to keep up the likes… It keeps me busy.

Especially as half of these alerts are outdated or simply fake:

Facebook keeps on alerting me about the same thing, for example I’m constantly alerted about my inbox, as if it sits on a timer set to bug me at regular intervals. I’ve actioned on that message long time ago, but I’m still being bugged about it.

But the worst is to be alerted about something that turns out to be nothing:

Facebook offers me to check ‘Suggested Groups’. Yet, when I do it tells me: “We don’t have any suggestions at the moment.” The red ’20+’ alert is however still hovering next to my ‘New Groups’, urging me to click on it.

Dark patterns at work. 😮

 

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Most social media limit the space you can use to communicate your message.

Twitter is one of the extremest, giving you only 140 characters per tweet.

Similarly your profile copy for your Twitter bio is also restricted, here Twitter is a bit more generous with 160 characters.

So use what little space you have wisely, as every character counts!

For example: Why repeat your username if your social media handle already clearly identifies you. Rather use the space to promote your current hashtag campaign.

Like in this well executed Twitter marketing:

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile and current hashtag campaign.

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile AND current hashtag campaign.

 

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Because searching ‘rat’ is too unlikely according to Facebook, I'm being presented search results for 'ray'.

Because searching ‘rat’ is too unlikely according to Facebook, I’m being presented search results for ‘ray’.

 

When Facebook autocorrects your search from ‘rat’ to ‘ray’ it can feel very lonely, having pet rats.

Of course, this is just one of their predictable algorithmically calculated assumptions – and it’s working badly at that because I have ‘rats‘, ‘pet rats‘ and ‘wild rats‘ as my interests.
But it shows how the majority of Facebook users tick: They misspell ‘Ray’ with ‘rat’.

Pity they never get to find out that rats make great pets. 😮

 

Follow Rats Make Great Pets on Facebook and on Google+. 🙂

 

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When I open up Facebook I have gazillions of notifications, and it’s pretty clear that these are in Facebook’s – and not in my – interest:

 

Facebook tells me my friends are interested in going to events. While this information comes to no surprise, it's the fact that I get alerted about it, which turns this into a FOMO trigger.

Facebook tells me my friends are interested in going to events.
While this information comes to no surprise, it’s the fact that I get alerted about it, which turns this into a FOMO trigger.

 

Today I was informed that a couple of my contacts “are interested in going to an event in Cape Town tomorrow”. What a surprise.

Clicking on this ‘notification’ I land on the events page of a club night. Really not something I’m interested in.

Facebook will regard my click as a success, whereas I find this incredibly annoying. Facebook is not my AI diary. In fact, it offers me such predictable content – like the update to being married leads to ads about babies – that I’m simply frustrated.

 

But now I’m not just bombarded with consumerism, I’m also pressured to be hip and cool and constantly know what everyone else is doing and on top of it best participate in it.

Facebook fuels FOMO (Fear Of Missing Out).

Just another reason to switch off and appreciate JOMO (Joy Of Missing Out)!

 

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LinkedIn is a great platform to market your business.

LinkedIn is a great platform to market your business.

 

LinkedIn offers a very attractive target group, with a high income and twice the average buying power.

In addition, LinkedIn users are open for business: “A full 50 percent of B2B buyers use LinkedIn when making purchasing decisions. With 76 percent preferring to use recommendations from their professional networks, the site is essentially ‘built for social selling’.” – Hootsuite

So make sure your company gets found on LinkedIn.

On top of it go the extra mile to proactively get your business out there:

 

Publish VAC = Value Added Content

Share your content expertise by creating relevant posts. Be careful about actually publishing on LinkedIn Pulse, always keep your content on your own platform and link to it.

 

Cross-Pollinate: Connect with other social media

LinkedIn is well integrated with other social media. Simply ensure all the boxes are ticked to cross-publish your content to / from other social networks.

 

Engage with Groups

You can only join 50 groups, so choose wisely. Participate actively in LinkedIn Groups by posting relevant content and commenting. Create a company branded group for exposure of your business.

 

Use your professional headline as a status update

LinkedIn calls the text under your name on your profile your professional headline. It is by default displayed with your LinkedIn Profile Card. In addition, every time you update your headline, your entire network gets notified. So utilise this space to announce company updates or offer special deals, give-aways and links to more info.

 

Cold Message

Use LinkedIn’s advanced search to find prospects. Keep in mind it’s about making meaningful connections so set a strict filter to get good results. Remember the search terms, so you can find these potential customers again in future. Draft the invitation message carefully: Be clear what the mutual benefit is of connecting.

 

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LinkedIn - Connect to Opportunity

LinkedIn – Connect to Opportunity

 

LinkedIn is the de facto tool for professional networking.

So basically think of LinkedIn as a networking do:

 

Make an Impression

Just like you’d dress to impress at a networking event, ensure your web presence looks neat: Optimise your branding for the LinkedIn image sizes. Adapt your corporate copy for the LinkedIn professional business tone.

 

Introduce Yourself

Complete Your Personal Profile.

This is your online resume, so make sure there are no gaps. The more you complete it, the better the chances for your profile to pop up in search results.

 

Present Your Business

Fill in Your Company Page.

Viewers of your LinkedIn profile can click on the companies you work/ed for. Filling out your company profile ensures they can find the information they’re looking for. They can also follow your company page to receive updates.

 

Pitch Your Products

Create a Showcase Page.

Feature a special product or service and put it in the spotlight. You can post updates and get followers just like on your company page. You can also monitor your showcase page’s analytics and learn which product or what content proves more successful.

 

Connect

Just like you would exchange business cards at a networking event, connect with potential prospects on LinkedIn. Send them an invitation which is relevant, so they accept. Start by connecting to people in your existing network such as your school alumni or work colleagues.

 

Follow Up

LinkedIn recently improved the messaging experience to have professional conversations without having to change to another page. Now it’s even easier to break the ice. Just make sure you write your message compelling enough, so it actually gets read.

 

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“His debugging skills are exceptional.”

Ever published a post and only afterwards thought of a real cool intro snippet? Or posted a headline you thought was a fun pun on words until you realised you didn’t mean that kind of fun?

Luckily, in the digital world, all you got to do is update your site and nobody will even know you made that faux pas, right?

Wrong!

Your site was probably cached and even though you updated the original version the cached version remains the same.

It might eventually get updated, but if it’s urgent to erase the previous version, you need to debug:

How to debug your web page url

When you share a link on social media, it reads the meta tags and combines them into a nice post mainly consisting of title, description, image.

To force update this content you need to manually ask the social media site to fetch the new information and replace the old version.

Simply enter the link and hit the button:

Facebook Debugger: http://developers.facebook.com/tools/debug

Google Data Testing Tool: www.google.com/webmasters/tools/richsnippets

Twitter Cards Validator: https://cards-dev.twitter.com/validator

LinkedIn Post Inspector: https://www.linkedin.com/post-inspector/inspect

Social Debug gives you a nice overview of how your posts will fare across the main social media sites.

Iframely gives you more insight into the code of the meta tags.

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WordPress is doing a great job at offering resources to make their blogs and websites accessible.

WordPress is doing a great job at providing resources to make their blogs and websites accessible.

 

Why WordPress?

WordPress is the most popular blogging system in use on the web, at more than 60 million websites. WordPress is an open source project and is free to use. Its content management system is user-friendly and with thousands of plugins  and widgets and themes capable to do anything.

 

Make WordPress Accessible

In addition, WordPress offers great resources for accessibility:

Search WordPress themes with the tag ‘accessibility’: Click ‘Accessibility Ready’ under ‘Features’.

Install the WordPress plugin for accessibility which helps with a variety of common accessibility problems in WordPress themes.

You can also get actively involved and contribute to the WordPress Accessibility Handbook.

 

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If you see this: '#' and remember 'number sign', then this article is for you. :)

If you see this: ‘#’ and remember ‘number sign’, then this article is for you. 🙂

A hashtag is a way to categorise your content on social media.

Just like in a supermarket where you have all sweets in one place, if you hashtag your content with #sweets, you can also find everything relating in one place, e.g.: https://twitter.com/hashtag/sweets.

And just like in the supermarket, the lure of #sweets can be abused:
Even the Oxford dictionary warns in their definition of hashtag:
“Spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them.”

As social media are all about interaction, hashtags are a way to enter the conversation online: By tagging your content with a certain keyword, motto or phrase you give others interested in this topic the chance to read your opinion and respond to it.

Most social media platforms support hashtags, so they’re worthwhile exploring for Content Marketing purposes.

But make sure you follow Best Practices for hashtags to avoid a hashtag PR disaster such as #Susanalbumparty. 😉

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Blog name and social media handle go hand in hand - Find me: @TrulyJuly :)

Blog name and social media handle go hand in hand – Find me: @TrulyJuly 🙂

 

Your social media handle is your virtual nickname. You can make it up of your own name, or you can modify it to represent your internet identity, like your username.

Your social media handle becomes important when you want to be found on the internet, e.g. as a business, brand or product name.

 

Purpose

Identity: To be recognised immediately as the official brand in order to achieve consistency with image and online presence.

Security: Owning the official social media presence prevents fraudulent imposters.

SEO: Search results improve with a consistent social media presence.

Findability: With a consistent social media handle the audience can guess and find the brand on other channels and platforms.

Reach: Keeping the social media handle consistent makes it easy for others to mention / link to / tag the brand, which increases reach.

 

Best Practices


It is advisable to agree on one consistent social media handle
, as per Pamorama ‘Find and Reserve Your Social Media Name’:

“A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities.”


It is advisable to secure your social media handle across all social media
, as per Bicycle Theory ‘What’s Your Handle? Protecting Your Brand’s Name Online’:

“The key advantage to this tactic is that it enables people to find your brand easier.

Securing your name first also protects your brand by making it harder for others to use it.”


It is advisable to reserve that social media handle before anyone else does
, as per Social Marketing Writing ‘6 Tips to Choosing the Perfect Twitter Name’:

“Try and get in there early and try your best to find the best Twitter name you can. If you’re thinking about a new Twitter name for you or your company – stop thinking about it and start acting. Each day 460,000 people sign up for a new account. This means about 319 people sign up for an account every minute. So your favourite name could be gone any second now – find and reserve your favourite Twitter name as soon as you can.”


It is advisable to have a short social media handle, especially on Twitter
, as per For Dummies ‘How to Choose a Good Twitter Username’:

“Use a short Twitter username. Tweets are only 140 characters, so when people are replying to you, if you have a longer name, you leave them less room for message content. Twitter limits your username to just 15 characters for this very reason.”


It is advisable to not use strange symbols, especially on mobile social networks, in your social media handle
, as per ITeachBlogging ‘What’s in a Twitter Name? Everything that You Can Fit into It’:

“Avoid numbers, strange characters or underscore. These items are more difficult for all us smart phone users out there and they are just awkward.”


It is advisable to consider upper and lower case combinations in your social media handle
, as per The Legal Hokey-Pokey ‘Make your Social Media personal!’:

“When you consider a Twitter handle, remember the handle is case sensitive.  So use case to your advantage!  If your handle was @robertespinozaesq, it might be more easily read if you wrote @RobertEspinozaEsq.”

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'Like & Win' is a popular Facebook competition to attract followers. If you want to run one, read the resources below to ensure you do it right.

‘Like & Win’ is a popular Facebook competition to attract followers. If you want to run one, read the resources below to ensure you do it right.

Everyone’s on Facebook and everyone knows running a competition attracts attention.

However, there are legal implications that many Facebook users are not aware of.

This can potentially cost you your carefully crafted Facebook page, as Facebook can – without any warning – shut you down, if you’re in breach of their Terms & Conditions.

So I researched how to run a Facebook competition. As I see many prize draws on Facebook are in breach, I urge you to read these resources to make sure you do it right:

 

-Overview-

I. South African Law

  1. South African Consumer Protection Act – most relevant sections from the original
  2. Consumer Protection Guide for Lawyers – a summary of the rules by the Law Society of South Africa
  3. Consumer Protection Act June 2010 – a summary on promotional competitions by BDO

II. Facebook Law

  1. Facebook Pages Terms – restrictions of competitions on their platform
  2. New Facebook Contest and Promotion Rules: What You Need to Know – insider tip by Social Media Examiner
  3. How to Run a Competition on Your Facebook Business Page – a handy overview by Hallam Internet
  4. How to run a (legal) Facebook competition – a sample for release of liability by Blaze Digital

 

-Detail-

I. South African Law

 

1. South African Consumer Protection Act:

Promotional competitions, Section 36.

(3) The promoter of a promotional competition—

  • must not require any consideration to be paid by or on behalf of any participant in the promotional competition, other than the reasonable costs of posting or otherwise transmitting an entry form or device;
  • must not award a prize in a competition to—
  • a winner of the competition if it is unlawful to supply those goods or services to that prize winner, but this subparagraph does not preclude awarding a prize to a person merely because that person’s right to possess or use the prize is or may be restricted or regulated by, or is otherwise subject to, any public regulation; or
  • any person who is—

(aa) a director, member, partner, employee or agent of, or consultant to the promoter or any other person who directly or indirectly controls or is controlled by, the promoter; or

(bb) a supplier of goods or services in connection with that competition;

and

  • must—
  • prepare competition rules before the beginning of the competition;
  • make the competition rules available to the Commission and to any participant, on request and without cost; and
  • retain a copy of the competition rules for the prescribed period after the end of the competition.

(5) An offer to participate in a promotional competition must clearly state—

  • the benefit or competition to which the offer relates;
  • the steps required by a person to accept the offer or to participate in the competition;
  • the basis on which the results of the competition will be determined;
  • the closing date for the competition;
  • the medium through or by which the results of the competition will be made known; and
  • any person from whom, any place where, and any date and time on or at which—
  • a person may obtain a copy of the competition rules; and
  • a successful participant may receive any prize.

(6) The requirements of subsection (5) may be satisfied either—

  • directly on any medium through which a person participates in a promotional competition;
  • on a document accompanying any medium contemplated in paragraph (a); or
  • in any advertisement that—
  • is published during the time and throughout the area in which the promotional competition is conducted; and
  • draws attention to and is clearly associated with the promotional competition.

(7) The right to participate in a promotional competition is fully vested in a person immediately upon—

  • complying with any conditions that are required to earn that right; and
  • acquiring possession or control of the medium, if any, through which a person may participate in that promotional competition.

(8) The right to any benefit or right conferred on a person as a result of that person’s participation in a promotional competition is fully vested immediately upon the determination of the results of the competition.

(9) A right contemplated in subsection (7) or (8) must not be—

  • made subject to any further condition; or
  • contingent upon a person—
  • paying any consideration to the promoter for the prize; or
  • satisfying any further requirements other than those stipulated in terms of subsection (5).

(11) The Minister may prescribe—

  • a monetary threshold for the purpose of excluding competitions with low value prizes from the definition of ‘‘promotional competition’’;
  • minimum standards and forms for keeping records associated with promotional competitions; and
  • audit and reporting requirements in respect of promotional competitions

 

2. Consumer Protection Guide for Lawyers

Page 59: Any document disclosing a promotional offer must clearly state the following:

  • The nature of the prize, reward, gift, free good or service, price reduction or
  • concession, enhancement if quantity or quality of goods or services;
  • The goods or services to which the offer relates;
  • What the prospective consumer must do in order to accept the promotional offer;
  • The details of the person from whom or the place where the consumer may receive
  • the benefit advertised in the promotional offer.

Page 63: An offer to participate in a promotional competition must be in writing and must state:

  • Benefit of the competition
  • Steps to take in order to participate in the competition
  • Basis upon which the results of the competition will be determined
  • The maximum number of potential participants and the odds of winning the competition
  • How participants will be informed of the results
  • How, when and where the successful participant may collect the prize

 

3. Consumer Protection Act June 2010

Page 9: Promotional competitions

Promotional competition means any competition, game, scheme, arrangement, system, plan or device for distributing prizes by lot or chance if the competition is conducted in the ordinary course of business for the purpose of promoting a producer, distributor, supplier or the sale of any goods or services.

The promoter of a promotional competition must not require any consideration to be paid by a participant other than reasonable costs of posting or otherwise transmitting an entry form or device. The promoter must also not award a prize if it is unlawful to supply those goods or services to that prize winner but does not preclude awarding a prize to a person because that person’s right to possess or use the prize might be regulated or restricted. Rules for the competition must be prepared before the competition commences and those rules must be available on request without cost. Any person who is a director, member, partner, employee, agent or consultant of the promoter or a supplier of the goods or services in connection with that competition may not participate in the competition.

 

II. Facebook Law

 

1. Facebook restrictions of competitions on their platform

E. Promotions

  1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
    a. The official rules;
    b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
    c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
  2. Promotions on Facebook must include the following:
    a. A complete release of Facebook by each entrant or participant.
    b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
  3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries”, and “tag your friends in this post to enter” are not permitted).
  1. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.

For more info read what Facebook Page administrators need to know and Facebook Promotion Guidelines.

 

2. New Facebook Contest and Promotion Rules: What You Need to Know

Note that you can “encourage” people to share your post or contest, but you can’t require it for entry.

 

3. How to Run a Competition on Your Facebook Business Page

According to Facebook’s own post, the updates rules mean that:

You can:

Ask people to LIKE a post to enter

Ask people to COMMENT on a post to enter

Ask people to PRIVATE MESSAGE the page to enter

Ask people to POST on YOUR page to enter

You cannot:

Ask people to SHARE to enter

Ask people to INVITE to enter

Ask people to TAG themselves in content they are not depicted in to enter

These are the basic rules to abide by – but as is to be expected from Facebook there are some more terms and conditions you need to know about.

 

4. How to run a (legal) Facebook competition

Facebook requires a complete release of liability by each entrant. – Sample copy:

By entering and participating, entrant agrees to hold harmless, defend and indemnify Facebook from and against any and all claims, demands, liability, damages or causes of action (however named or described), losses, costs or expenses, with respect to or arising out of or related to (i) entrant’s participation in the Sweepstake, or (ii) entrant’s participation in any Prize related activities, acceptance of a Prize and/or use or misuse of a Prize (including, without limitation, any property loss, damage, personal injury or death caused to any person(s).

This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook.

 

Written on 24/02/2015.

Validated on 05/11/2015.

Please double check for latest updates, as Social Media are constantly changing.

Tags:

Dear Facebook, more 'invite all' buttons please.

Dear Facebook, more ‘invite all’ buttons please.

Why does Facebook offer lists to sort all your friends in?

But when it comes to inviting friends to an event you have to select them one by one?

This is where those lists could come in real handy. Why isn’t it possible to just select a friends list and tick all of them in one go? Where is the ‘invite all members’ button for this?

Facebook has nothing really to say about this topic:

However, it is possible to invite your entire group to an event:

So the functionality is there, maybe Facebook is just withholding it for paid for services only…

Anyhow, this site: https://www.facebook.com/pages/INVITE-ALL-FRIENDS-SCRIPT-2011/101029569982725?v=info offers a quick hack that works.

So no more click, click, click, click, click, cl… almost click, click again, click, scroll, and repeat. 😉

Tags: , , ,

You’ve had a eureka moment for a great product and want to secure the name on social media. Hold your horses when it comes to Facebook:

As a user you can set a username right away, but you’ve got to verify your profile via SMS, not simply email. Also pages can only be created with a valid account.

To set Facebook name needs verified account

To set Facebook name needs verified account

Check or change your current Facebook username / page name: https://www.facebook.com/username. Remember, you may only change it once.

Facebook encourages you to customise your Facebook web address, but throws in some hurdles: You first need to get 25 fans.

Facebook page needs 25 fans to set name

Facebook page needs 25 fans to set name

Unless of course you pay. As a business account you get to set your Facebook url straight away.

However, it seems after some time you’re allowed to choose your page username regardless of likes anyway. Patience pays off.

Once you got the FB url of your dreams, the restrictions are not over: You’re only allowed to change your page name when you have less than 200 fans.

Think carefully what title you give your Facebook page. Once it gains popularity you won’t be able to change it so easily: You need to provide proper documentation and there’s no skipping it either.

Documentation needed to change Facebook page title with over 200 likes

Documentation needed to change Facebook page title with over 200 likes

Tags:

Does Facebook maybe prefer Android over Apple?

Does Facebook maybe prefer Android over Apple?

Facebook pulls the classic copy and paste repetition mistake. That’s why you proofread your copy, always!

Tags: , , ,

Quality over Quantity

It’s an ongoing dilemma – quantity vs quality – that applies to posting content. Just that it might turn from well-meant spread to ill-perceived spam.

 

The trend goes to favouring quality content over quantity:

 

Collecting a followship is good to build momentum, but to have real impact, only quality content works.

Instead of overpushing the content onto your followers in the hope they’ll get to see it this time around, the goal could be to provide such great content that people wouldn’t want to miss out on it and check back regularly.

 

A better practice to ensure many people get to see the content is to trigger what social media was designed for: sharing.

Likes are overrated, the true social media currency is engagement.

 

Tags: , , , , , , , , ,

Facebook’s Send Message Rip-off

If you don’t know how to call it, ‘Other’ will do…

Did you know this? If you’re in no way connected to a person on Facebook and want to send them a message, you have to pay for it! Otherwise your message lands in the ‘Other’ folder. Ever checked your ‘Other’ folder?

I understand that Facebook needs to make money. To let advertisers pay for sending a Facebook message is reasonable. And this might avert spammers.

But I have found messages in my ‘Other’ folder that were important. Who is Facebook to decide what lands in my inbox and what doesn’t?

Messages from pages I’ve liked don’t make it into my inbox. I thought that’s why I liked them, so I can be kept in the loop.

On top of it, Facebook does not allow me to customise my filter preferences for my messages. I can only choose between ‘basic’ and ‘strict’. ‘Basic’ left me with over 100 messages (‘99+’ to be precise, can’t they simply display the actual number?) in my ‘Other’ folder that I had no idea I had received. (Sorry that I’m a human being and only checked my inbox for new messages, how silly of me…)

I use Facebook for business too and am welcoming messages from people I have not yet connected with. How else can they introduce themselves? It used to be possible to add a message to a friend request and provide context of why you want to connect. Now this is not allowed unless you pay?

There are enough options to flag messages as spam. Not that any messages in my ‘Other’ folder were spam. So what is the benefit for me?

I know what’s definitely not cool for me: That I have to keep checking that ‘Other’ folder too from now on…

myspace logo-BracketSo, MySpace. What’s the story. We have been asking for a while.

MySpace was one of my earliest social media networks. Okay, it’s all about music. It’s still social media. I had my blog on there, you could describe your mood with a funny smiley. I connected loosely with people and was open to new connections if we shared a common interest in music. People posted interesting photos. It really had it all.

And then came Facebook. All of a sudden MySpace was forgotten. I also turned my back on Myspace, maybe I was just too busy checking out this Facebook.

I return relatively frequently to MySpace, as it contains my music library. At work I enjoy listening to music and on MySpace I collect all my favourite bands and musicians. So it gives me inspiration what to listen to. Like a quick visual overview of the music styles I like. And then I can listen to it right there and create my own playlists. Nice.

Until I log in and find myself on the ‘new’ MySpace. And, oh, catastrophe! None of my info is on there. Where has it gone? My first panicked thought.

When I finally realise: The old stuff is still there, just on what has now become the ‘old’ MySpace.

Now every time I want to get to my music, I have to choose. As my ‘new’ MySpace is linked to my Facebook, I have some stuff on there too now. So I really have to decide and think about what I posted where and for what purpose I want to be on MySpace now.

WTF.

Just merge the two and be done with it.

Content Marketing at its best: Brand recognition so strong, Coca Cola can get rid of its brand name altogether and replace it with their customer's name. Fantastic bottle design over the years from Coca Cola.

Content Marketing at its best: Branding so strong, Coca Cola can get rid of its brand name altogether and replace it with their customer’s name.

 

Defining a clear voice and look and feel for your brand is important for your customer relationship:

 

Recognition

From Brand Familiarity to Brand Loyalty to Brand Equity, the key to successful branding is that it is recognisable.

In nowadays times of information overload, it’s quite tricky to get the customer’s attention.

Once you get them interested in your content, it’d be great if they can remember the organisation or product behind it. Otherwise your efforts of putting yourself out there are in vain.

Using your brand assets consistently will reaffirm brand recognition in your customer:

“Brand recognition is a rapid process. According to Nielsen, consumers only buy from a small repertoire of brands, and the average customer spends 13 seconds purchasing those branded items in store. In other words, when your customer scans the shelves, they reach for what’s familiar and they do it fast. This is known as ‘instinct buying’.

An effective marketing strategy needs a recognisable and consistent brand to promote. Customers need to know that when they see this colour with that font and this tone, it’s your brand. Whether you’re sending out newsletters or designing a landing page, they have to follow the same guide. If they don’t, the effort you put into your marketing strategy will amount nothing.”

– The secret to brand recognition

 

Trust

Consumers want what they know. People buy from people they trust. The “know, like and trust” factor is an established sales method and has become even more important in today’s fluctuating times.

Offering a consistent customer experience builds trust:

“Customers Say “No Love for a Two-Faced Brand”

While it is clearly more difficult to maintain consistency in a world where consumers have unlimited access to your brand messages, it is still a vital part of building trust. According to Forrester researcher Tracy Stokes, consistency is especially important in an age where many transactions aren’t face-to-face.
She says: “For example, consumers tell us that both Microsoft and Amazon.com deliver a consistent experience every time they interact with those brands. This helps both brands secure high levels of brand trust, which in turn drives strong brand resonance.”

21st century buyers won’t tolerate wishy-washy sales tactics or organizations who don’t know who they are. By keeping both your online and in-person interaction consistent with your brand image, you prove to consumers that you are a brand they can rely on. When it comes time to buy, no one wants to chance an investment on a company that keeps changing.”

– 5 Ways to Develop a Consistent Brand Voice

 

Connection

Once your brand has been memorised by your target group, every marketing activity you do will reinforce this memory. Even a glimpse of your brand can function as a reminder, which is great for any inbound marketing campaigns. A series of memories builds a relationship, and positive memories can result in loyalty.

Using the same look and feel across all encounters with your consumer reinforces the association of memories with your brand:

“Branding is the process of forming memories, emotions and a relationship around your brand in the consumer’s brain. The goal is to build such a strong connection and such strong belief that the consumer take on your brand identity as their own. They use your brand to help define who they are as a person.

A great example of this is Harley Davidson. Harley has done such a phenomenal job building memories, emotions and a relationship with their audience that those audience members take on the “Harley rider” persona and get decked out in leather, bandannas and even permanently tattoo Harley’s logo on their bodies.”

– How to Build a Brand That Attracts Die-Hard Followers

 

Tags:

Content Marketing - Copy Strategy exercise to define values

Content Marketing exercise to define values: One part of outlining a copy strategy.

 

 

I’m oldschool and learned mass media the traditional way from good old Ogilvy. My trade back then was copywriting. The copy strategy has always been one of the most essential tools, and is still valid now.

 

What is a copy strategy?

A copy strategy is a creative brief for the making of an advertising campaign. It can also be applied to define your messaging.

 

Who needs a copy strategy?

The process of outlining the copy strategy is a real beneficial exercise, especially if:

– You are a writer and want to define your voice.
– You are a team and work on the same content.

 

When does a copy strategy help?

The copy strategy, together with tone of voice and writing style, form a quick-glance brand bible that is extremely helpful if:

– You need to write copy and don’t know where to begin.
– You are new and don’t know what’s going on.
– You feel insecure with your spelling / grammar / wording.
– You need a quick reminder: What’s this all about again?

 

Why define a copy strategy?

The copy strategy gives you focus in your content production:

– It summarises your brand essence and how to express it in words.
– It outlines the overall goal of your organisation’s efforts so your copy is written with purpose.
– It’s a guide for your writing and helps you stay on topic.

 

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