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Category Archives: Social Media

 

Success hardly comes from social media, but it certainly gets reflected on social media.

 

Here a great example:

Stardom needs no tweets.

Stardom needs no tweets.

Zodwa Wabantu‘s twitter account has over 10K followers besides the fact that she hasn’t tweeted anything!

It appears this twitter account isn’t even in use.

 

Zodwa’s more active twitter account – more active by 69 tweets – has over 25K followers.

 

If you wish you had such social media success, take this for a tip:

Do well in real life and the followers will follow!

 

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The problem with computers is that somehow us humans ended up having to learn how to command a machine.

If a PC is really supposed to help us, it’d be programmed to speak human to us.

 

Luckily thanks to customer centricity and it’s broader acceptance in all aspects of business, human to machine interfaces are improving.

Here a great example how to avoid technical jargon with the typical error 404 code and reassure your users with a customised message that it wasn’t their fault:

Something didn't work. Instead of technical jargon, the user is being reassured: "It’s not you. It’s us. Give it another try, please."

Something didn’t work. Instead of technical jargon, the user is being reassured: “It’s not you. It’s us. Give it another try, please.”

 

Wait what? But that’s already past! Why didn’t I hear about it?

After the event and still "Awaiting an update on Safer Internet Day 2018 activities."

After the event and still “Awaiting an update on Safer Internet Day 2018 activities.”

Well, maybe because the Safer Internet Day (SID) initiative is still “Awaiting an update on Safer Internet Day 2018 activities” from the South Africa Safer Internet Day Committee – Film and Publication Board.

And there’s no reference whatsoever to the Safer Internet Day 2018 on the Film and Publication Board website: http://www.fpb.org.za/press-statements

 

The only reference I could find googling was this PR info, published on 6 Feb late afternoon: Google partners with FPB to inform kids on Safer Internet Day.

There are a few more mentions, but only from tech publications.

 

This might give an idea why there’s such a digital divide in South Africa: The content it would take to create awareness – if it exists, it’s still not being spread to reach its audience.

Perhaps a bit of VAC could help?

 

The good news is, there’s always another one: The next Internet Safety Day will take place on Tuesday, 5 February 2019.

 

In the meantime, you can still pledge your support of Internet Safety in SA: http://internetsafety.org.za

 

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It’s a simple thing to remember:

The day after the event everything advertising the event is outdated.

 

Yet, we somehow always only ever seem to plan up to the event.

 

But the day(s) after the event are just as crucial:

 

As the reviews are pouring in, photos being uploaded, colleagues telling their stories at work, most people who missed the event and hear about it afterwards would probably like to make sure they catch the next opportunity of such an event.

 

However, very often I find event pages leading up to an event stay frozen on their “Register now!” hype:

The day after the event visitors to the event page are still invited to register for the event.

The day after the event visitors to the event page are still invited to register for the event.

The registration of course no longer works as you have to frustratingly find out when clicking the button.

"The event has completed and registration is now closed." Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

“The event has completed and registration is now closed.” Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

 

A missed chance of connecting with the people who would make a repeat of the event possible.

 

A tip to make the best out of your event is to think one step further:

 

After the event is Before the event.

 

If you treat the day after the event like the first day of the lead-up to a new event, you run little risk of leaving your event promotion material outdated.

 

Even if you don’t intend to repeat the event, this mindset makes you consider what comes next and can help you cater for those who have missed it or attendees who are checking back for more information.

 

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“A LinkedIn connection means you’ll never lose touch”. Exactly the reason why I keep on connecting with my contacts on LinkedIn.

 

The connections you make are valuable. But keeping in touch with them poses a problem: Their contact details can change.

Maintaining a good relationship with potential customers is key to business success, but what if the contact details are outdated?

Or worse: What if your contact details update? You only need to change jobs and the rapport you built over time disappears in the moment your work email is discontinued.

One way to maintain your business relationships is through LinkedIn.

The advantage: You remain connected no matter what happens to the contact details.

 

3 simple steps to import your contacts to LinkedIn

 

1) Export your address book to a .csv, .txt or .vcf. file.

 

2) Go to www.linkedin.com/mynetwork/import-contacts and click on ‘Upload a file’. Browse to and select your contacts database.

 

3) Select the contacts you want to stay in touch with and press ‘Add connections’.

 

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My projection for profile views looks rather gloomy on LinkedIn:

Who knows how these forecast algorithms work, but this one seems to be quite a downer. ;)

Who knows how these forecast algorithms work, but this one seems to be quite a downer. 😉

 

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Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

 

When I moved to London I had to very quickly catch up to the fast paced environment of this mega city.

Things worked differently in London: Where in Germany the illusion you’d work your entire life for one company and they’d look after you was still high flying, in London we were simply thrown into the future of the job market: Freelancing, contracting, project based work.

I came to London to study full time, but this city was so expensive, I also had to work – full time.

 

Luckily I already had work experience, as I had served an apprenticeship before starting to study. So I upgraded quickly from waitressing to admin temping to translating to copywriting.

 

Then I made a discovery that would boost my career: Recruitment agencies!

All you had to do was send them your CV, and they look for a job for you.

 

And they did another great thing: They all used LinkedIn.

Forget about the laborious task of emailing updated CVs around. All I needed was the link to my LinkedIn profile: https://www.linkedin.com/in/trulyjuly

 

Now recruitment agencies would get in touch with me based on the keyword search results on LinkedIn. Not requesting my CV, but inviting me to an interview for a job that matched my LinkedIn profile.

Eventually companies followed suit, with some moving their entire recruitment process to LinkedIn.

And since LinkedIn started actively suggesting ‘Jobs You May Be Interested In’, all I got to do is check the job matches.

 

LinkedIn is a powerful online networking tool, and the one social media professionals sign up to with one purpose in mind: business.

Ensure you make the best out of your LinkedIn presence, here’s how:

How To Promote Your Business On LinkedIn

How To Market Your Business On LinkedIn

 

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