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Category Archives: Social Media

Because searching ‘rat’ is too unlikely according to Facebook, I'm being presented search results for 'ray'.

Because searching ‘rat’ is too unlikely according to Facebook, I’m being presented search results for ‘ray’.

 

When Facebook autocorrects your search from ‘rat’ to ‘ray’ it can feel very lonely, having pet rats.

Of course, this is just one of their predictable algorithmically calculated assumptions – and it’s working badly at that because I have ‘rats‘, ‘pet rats‘ and ‘wild rats‘ as my interests.
But it shows how the majority of Facebook users tick: They misspell ‘Ray’ with ‘rat’.

Pity they never get to find out that rats make great pets. 😮

 

Follow Rats Make Great Pets on Facebook and on Google+. 🙂

 

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When I open up Facebook I have gazillions of notifications, and it’s pretty clear that these are in Facebook’s – and not in my – interest:

 

Facebook tells me my friends are interested in going to events. While this information comes to no surprise, it's the fact that I get alerted about it, which turns this into a FOMO trigger.

Facebook tells me my friends are interested in going to events.
While this information comes to no surprise, it’s the fact that I get alerted about it, which turns this into a FOMO trigger.

 

Today I was informed that a couple of my contacts “are interested in going to an event in Cape Town tomorrow”. What a surprise.

Clicking on this ‘notification’ I land on the events page of a club night. Really not something I’m interested in.

Facebook will regard my click as a success, whereas I find this incredibly annoying. Facebook is not my AI diary. In fact, it offers me such predictable content – like the update to being married leads to ads about babies – that I’m simply frustrated.

 

But now I’m not just bombarded with consumerism, I’m also pressured to be hip and cool and constantly know what everyone else is doing and on top of it best participate in it.

Facebook fuels FOMO (Fear Of Missing Out).

Just another reason to switch off and appreciate JOMO (Joy Of Missing Out)!

 

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LinkedIn is a great platform to market your business.

LinkedIn is a great platform to market your business.

 

LinkedIn offers a very attractive target group, with a high income and twice the average buying power.

In addition, LinkedIn users are open for business: “A full 50 percent of B2B buyers use LinkedIn when making purchasing decisions. With 76 percent preferring to use recommendations from their professional networks, the site is essentially ‘built for social selling’.” – Hootsuite

So make sure your company gets found on LinkedIn.

On top of it go the extra mile to proactively get your business out there:

 

Publish VAC = Value Added Content

Share your content expertise by creating relevant posts. Be careful about actually publishing on LinkedIn Pulse, always keep your content on your own platform and link to it.

 

Cross-Pollinate: Connect with other social media

LinkedIn is well integrated with other social media. Simply ensure all the boxes are ticked to cross-publish your content to / from other social networks.

 

Engage with Groups

You can only join 50 groups, so choose wisely. Participate actively in LinkedIn Groups by posting relevant content and commenting. Create a company branded group for exposure of your business.

 

Use your professional headline as a status update

LinkedIn calls the text under your name on your profile your professional headline. It is by default displayed with your LinkedIn Profile Card. In addition, every time you update your headline, your entire network gets notified. So utilise this space to announce company updates or offer special deals, give-aways and links to more info.

 

Cold Message

Use LinkedIn’s advanced search to find prospects. Keep in mind it’s about making meaningful connections so set a strict filter to get good results. Remember the search terms, so you can find these potential customers again in future. Draft the invitation message carefully: Be clear what the mutual benefit is of connecting.

 

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LinkedIn - Connect to Opportunity

LinkedIn – Connect to Opportunity

 

LinkedIn is the de facto tool for professional networking.

So basically think of LinkedIn as a networking do:

 

Make an Impression

Just like you’d dress to impress at a networking event, ensure your web presence looks neat: Optimise your branding for the LinkedIn image sizes. Adapt your corporate copy for the LinkedIn professional business tone.

 

Introduce Yourself

Complete Your Personal Profile.

This is your online resume, so make sure there are no gaps. The more you complete it, the better the chances for your profile to pop up in search results.

 

Present Your Business

Fill in Your Company Page.

Viewers of your LinkedIn profile can click on the companies you work/ed for. Filling out your company profile ensures they can find the information they’re looking for. They can also follow your company page to receive updates.

 

Pitch Your Products

Create a Showcase Page.

Feature a special product or service and put it in the spotlight. You can post updates and get followers just like on your company page. You can also monitor your showcase page’s analytics and learn which product or what content proves more successful.

 

Connect

Just like you would exchange business cards at a networking event, connect with potential prospects on LinkedIn. Send them an invitation which is relevant, so they accept. Start by connecting to people in your existing network such as your school alumni or work colleagues.

 

Follow Up

LinkedIn recently improved the messaging experience to have professional conversations without having to change to another page. Now it’s even easier to break the ice. Just make sure you write your message compelling enough, so it actually gets read.

 

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“His debugging skills are exceptional.”

 

Ever published a post and only afterwards thought of a real cool intro snippet? Or posted a headline you thought was a fun pun on words until you realised you didn’t mean that kind of fun?

 

Luckily, in the digital world, all you got to do is update your site and nobody will even know you made that faux pas, right?

 

Wrong!

 

Your site was probably cached and even though you updated the original version the cached version remains the same.

 

It might eventually get updated, but if it’s urgent to erase the previous version, you need to debug:

 

 

How to debug your web page url

 

When you share a link on social media, it reads the meta tags and combines them into a nice post mainly consisting of title, description, image.

 

To force update this content you need to manually ask the social media site to fetch the new information and replace the old version.

 

Simply enter the link and hit the button:

Facebook Debugger: http://developers.facebook.com/tools/debug

Google Data Testing Tool: www.google.com/webmasters/tools/richsnippets

Twitter Cards Validator: https://cards-dev.twitter.com/validator

 

Social Debug gives you a nice overview of how your posts will fare across the main social media sites.

 

Iframely gives you more insight into the code of the meta tags.

 

 

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WordPress is doing a great job at offering resources to make their blogs and websites accessible.

WordPress is doing a great job at providing resources to make their blogs and websites accessible.

 

Why WordPress?

WordPress is the most popular blogging system in use on the web, at more than 60 million websites. WordPress is an open source project and is free to use. Its content management system is user-friendly and with thousands of plugins  and widgets and themes capable to do anything.

 

Make WordPress Accessible

In addition, WordPress offers great resources for accessibility:

Search WordPress themes with the tag ‘accessibility’: Click ‘Accessibility Ready’ under ‘Features’.

Install the WordPress plugin for accessibility which helps with a variety of common accessibility problems in WordPress themes.

You can also get actively involved and contribute to the WordPress Accessibility Handbook.

 

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If you see this: '#' and remember 'number sign', then this article is for you. :)

If you see this: ‘#’ and remember ‘number sign’, then this article is for you. 🙂

A hashtag is a way to categorise your content on social media.

Just like in a supermarket where you have all sweets in one place, if you hashtag your content with #sweets, you can also find everything relating in one place, e.g.: https://twitter.com/hashtag/sweets.

And just like in the supermarket, the lure of #sweets can be abused:
Even the Oxford dictionary warns in their definition of hashtag:
“Spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them.”

As social media are all about interaction, hashtags are a way to enter the conversation online: By tagging your content with a certain keyword / motto or phrase you give others interested in this topic the chance to read your opinion and respond to it.

Most social media platforms support hashtags, so they’re worthwhile exploring for Content Marketing purposes.

But make sure you follow Best Practices for hashtags to avoid a hashtag PR disaster such as #Susanalbumparty. 😉

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