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Category Archives: Social Media

“A LinkedIn connection means you’ll never lose touch”. Exactly the reason why I keep on connecting with my contacts on LinkedIn.

 

The connections you make are valuable. But keeping in touch with them poses a problem: Their contact details can change.

Maintaining a good relationship with potential customers is key to business success, but what if the contact details are outdated?

Or worse: What if your contact details update? You only need to change jobs and the rapport you built over time disappears in the moment your work email is discontinued.

One way to maintain your business relationships is through LinkedIn.

The advantage: You remain connected no matter what happens to the contact details.

 

3 simple steps to import your contacts to LinkedIn

 

1) Export your address book to a .csv, .txt or .vcf. file.

 

2) Go to www.linkedin.com/mynetwork/import-contacts and click on ‘Upload a file’. Browse to and select your contacts database.

 

3) Select the contacts you want to stay in touch with and press ‘Add connections’.

 

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My projection for profile views looks rather gloomy on LinkedIn:

Who knows how these forecast algorithms work, but this one seems to be quite a downer. ;)

Who knows how these forecast algorithms work, but this one seems to be quite a downer. 😉

 

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Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

Even though I’m not actively looking, it’s good to know my LinkedIn profile still delivers results.

 

When I moved to London I had to very quickly catch up to the fast paced environment of this mega city.

Things worked differently in London: Where in Germany the illusion you’d work your entire life for one company and they’d look after you was still high flying, in London we were simply thrown into the future of the job market: Freelancing, contracting, project based work.

I came to London to study full time, but this city was so expensive, I also had to work – full time.

 

Luckily I already had work experience, as I had served an apprenticeship before starting to study. So I upgraded quickly from waitressing to admin temping to translating to copywriting.

 

Then I made a discovery that would boost my career: Recruitment agencies!

All you had to do was send them your CV, and they look for a job for you.

 

And they did another great thing: They all used LinkedIn.

Forget about the laborious task of emailing updated CVs around. All I needed was the link to my LinkedIn profile: https://www.linkedin.com/in/trulyjuly

 

Now recruitment agencies would get in touch with me based on the keyword search results on LinkedIn. Not requesting my CV, but inviting me to an interview for a job that matched my LinkedIn profile.

Eventually companies followed suit, with some moving their entire recruitment process to LinkedIn.

And since LinkedIn started actively suggesting ‘Jobs You May Be Interested In’, all I got to do is check the job matches.

 

LinkedIn is a powerful online networking tool, and the one social media professionals sign up to with one purpose in mind: business.

Ensure you make the best out of your LinkedIn presence, here’s how:

How To Promote Your Business On LinkedIn

How To Market Your Business On LinkedIn

 

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Being prompted to check out 'New Groups' for nothing: Why am I alerted to 'Suggested Groups' when then there aren't any?

Being prompted to check out ‘New Groups’ for nothing: Why am I alerted to ‘Suggested Groups’ when then there aren’t any?

Lately I’m being prompted all sorts of things on Facebook: To link Instagram, to link groups, to create a new post, to keep up the likes… It keeps me busy.

Especially as half of these alerts are outdated or simply fake:

Facebook keeps on alerting me about the same thing, for example I’m constantly alerted about my inbox, as if it sits on a timer set to bug me at regular intervals. I’ve actioned on that message long time ago, but I’m still being bugged about it.

But the worst is to be alerted about something that turns out to be nothing:

Facebook offers me to check ‘Suggested Groups’. Yet, when I do it tells me: “We don’t have any suggestions at the moment.” The red ’20+’ alert is however still hovering next to my ‘New Groups’, urging me to click on it.

Dark patterns at work. 😮

 

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Most social media limit the space you can use to communicate your message.

Twitter is one of the extremest, giving you only 140 characters per tweet.

Similarly your profile copy for your Twitter bio is also restricted, here Twitter is a bit more generous with 160 characters.

So use what little space you have wisely, as every character counts!

For example: Why repeat your username if your social media handle already clearly identifies you. Rather use the space to promote your current hashtag campaign.

Like in this well executed Twitter marketing:

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile and current hashtag campaign.

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile AND current hashtag campaign.

 

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Because searching ‘rat’ is too unlikely according to Facebook, I'm being presented search results for 'ray'.

Because searching ‘rat’ is too unlikely according to Facebook, I’m being presented search results for ‘ray’.

 

When Facebook autocorrects your search from ‘rat’ to ‘ray’ it can feel very lonely, having pet rats.

Of course, this is just one of their predictable algorithmically calculated assumptions – and it’s working badly at that because I have ‘rats‘, ‘pet rats‘ and ‘wild rats‘ as my interests.
But it shows how the majority of Facebook users tick: They misspell ‘Ray’ with ‘rat’.

Pity they never get to find out that rats make great pets. 😮

 

Follow Rats Make Great Pets on Facebook and on Google+. 🙂

 

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When I open up Facebook I have gazillions of notifications, and it’s pretty clear that these are in Facebook’s – and not in my – interest:

 

Facebook tells me my friends are interested in going to events. While this information comes to no surprise, it's the fact that I get alerted about it, which turns this into a FOMO trigger.

Facebook tells me my friends are interested in going to events.
While this information comes to no surprise, it’s the fact that I get alerted about it, which turns this into a FOMO trigger.

 

Today I was informed that a couple of my contacts “are interested in going to an event in Cape Town tomorrow”. What a surprise.

Clicking on this ‘notification’ I land on the events page of a club night. Really not something I’m interested in.

Facebook will regard my click as a success, whereas I find this incredibly annoying. Facebook is not my AI diary. In fact, it offers me such predictable content – like the update to being married leads to ads about babies – that I’m simply frustrated.

 

But now I’m not just bombarded with consumerism, I’m also pressured to be hip and cool and constantly know what everyone else is doing and on top of it best participate in it.

Facebook fuels FOMO (Fear Of Missing Out).

Just another reason to switch off and appreciate JOMO (Joy Of Missing Out)!

 

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