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Monthly Archives: March 2014

#JOMO rather than #FOMO: Get real and experience the #Joy Of Missing Out!


It’s all perfectly planned out in your head. You have prepared for all eventualities. At least you thought so. Because then, all of a sudden, life just happens.

Yes, life doesn’t go according to plans. But doesn’t that just bring an element of surprise into our experiences, keeping us on our toes. After all, what would life be if it all just worked out perfectly – as entertaining as soap opera at best.

But I hear more and more ‘life’ as an excuse: ‘Life’s a bitch’ – that’s why it didn’t work out.

Since when did we get so out of synch? Out of synch with life to the degree that we blame it for our failures? That we resign ourselves to a mediocre lifestyle, because ‘that’s life’.

Ours is the most peaceful time in history, yet depression and anxiety are on the rise.

What happened? When did life become so overwhelming we can’t enjoy it anymore?

Luckily a new trend is coming into the forefront: JOMO – the Joy Of Missing Out.

Movements like slow food, technology and connectivity free zones, mindfulness, the appreciation of nature and natural products are growing trends.

In the end it’s a decision to make: Back to basics – throw out that TV, cook more yourself, cycle instead of driving, ditch social media and meet up with friends in person, visit family more frequently, be outdoors more often. Think what matters most and then do just that.

There’s enough distraction out there. JOMO can give us a breather from the rat race. And when we learn to feel gratitude for the smaller things, maybe ‘life’ isn’t so bad after all.



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Is Mimi Von der Strasse pregnant? This doesn’t look like much, but Mimi is so lean that this could be a baby bump!

A bit of cheese does the trick to get Mimi to show her belly. It's still impossible to tell if she's pregnant or not. Would you have guessed: A few days later she gave birth to 7 ratlets.ratlets.

A bit of cheese does the trick to get Mimi to show her belly. It’s still impossible to tell if she’s pregnant or not. Would you have guessed: A few days later she gave birth to 7 ratlets.

With rats it can be very difficult to tell if they’re pregnant. They carry themselves very well, are just as active and hardly show any signs of pregnancy.

If you’re not aware of a mating act, you’d probably not realise your rat is pregnant until she gives birth. The stories of impregnated pet shop rats that give surprise births are countless.

Here are a few pointers your rat might be preggies:

  • Mood change
    If your rat behaves hormonal, that might come with the changes in hormones a pregnancy sets off. Is she more aggressive than usual? Or has she been rather withdrawn lately?
  • Bigger appetite
    Is your rattie eating more? Or hoarding more? If you are refilling your rat’s feeding dish more frequently, it could be because she needs nutrition for her babies.
  • Bigger size
    Some rats do and some don’t gain visibly in weight. First time pregnancy can result in a small litter which might not show at all. To monitor weight gain you’d need to weigh your rat on a daily basis.
  • Nest building
    When your rat starts to get frantic about building a nest, it could be for a real reason and she’s expecting. This includes digging tunnels into your house plants, shredding your newspapers and ripping your clothes.
  • Teats showing
    Your rattie’s nipples might start to protrude about 1 week before birth. Try not to examine your rat’s belly: You can’t feel the babies, but if there are any, you could harm them.
  • No more signs of heat
    Ear-flickering happens when your rat is in heat. If you’re used to seeing your rat flickering her ears, as rats have a cycle of 4 to 5 days, you will notice when this stops. Accordingly she will reject all male advances.

Should your rat be pregnant prepare for a rather large litter: The average is about a dozen which goes with the 12 teats rats have. However, there have been litters twice the size. Fortunately, if it’s a first time pregnancy, litters can be much smaller.

A rat pregnancy lasts about 3 weeks. The ratlets are born hairless and with closed eyes and ears. They develop rapidly, revealing their looks when they grow fur. After 4 to 5 weeks they need to be separated to avoid in-breeding. This is when you can give them to new homes.

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 God: “But I’m omnipresent.” Angel: “Apparently it’s not enough anymore – nowadays you’ve got to have website as well.”

Like seriously: Do you?

With home page visitors declining and from what is left, a third coming from social media, plus websites being still unavailable to the majority in the world and inaccessible to many:

Do you really need a website?

To facilitate the decision process, here is a brief list of questions that help you define if and what website you need – Ask yourself:

  • Do I have something to say?

If you struggle with the answer, perform a Content Audit to learn about your content expertise and content gaps.

  • Do I know how to say it?

An online brochure is not a brochure that was put online.
There are best practices for web writing and online content.

  • Can I reduce business processes?

If you get asked the same questions again and again and again, you might want to compile an FAQ page.

If you are tired of emailing the same information over and over and over again, you might want to make it available online and have order form, downloadable PDFs, map / directions and such on your website.

If there is a standard procedure of filling in an application form, you can put it online and save yourself a lot of time by letting your customer do all the typing.

  • Are my customers online?

If you want to be customer-centric you need to reach out to them in the way they prefer. The standard response to most questions nowadays is: Google it! Only if you have a website, can you get found.

  • Can I maintain it?

Like with most things: It’s not just about having one. It then needs to be looked after. Information can get outdated, teams / services / products change, news need to be updated.

Do you have internal resources who are keen to test their techie knowledge? Can you set aside a budget? Don’t worry, there are even free options for having a website. If you have the money, but not the time, you can go with a fully outsourced website maintenance package for a no-hassle option. You need to be dedicated to your website in some way.

If you answered ‘yes’ to any of the above questions, then congratulations: You are in need of a website! 🙂

Coming Up Next: Guidelines for choosing an online presence.

Follow my blog and learn more about Content Marketing.


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