Skip to content

Yours *TrulyJuly*

I do everything content.

 

Media 24 offered a deep-dive into mobile advertising with their first 24.com Mobile Study presentation.

 

The context of the study was that significant mobile growth was noted in the consumption of 24.com, but advertising revenue is still most prominent on desktop.

 

This shows that the user is ahead of the game with mobile browsing whereas the advertising industry is lagging behind.

To eliminate all doubts of investing in mobile advertising, 24.com shared insightful results, such as:

 

In 24.com’s study of mobile advertising campaigns, after significant exposure they ran a survey in place of the ad, establishing an average brand uplift of almost 8%.

View this post on Instagram

24.com #Mobile #Study #Report

A post shared by TrulyJuly (@creativecommunications) on

 

Best performing media for mobile advertising: Eye-catching moving imagery like Animated GIF or video.

View this post on Instagram

24.com #Mobile #Study #Report

A post shared by TrulyJuly (@creativecommunications) on

 

Brand uplift can be further increased when implementing audience targeting in the mobile advertising campaign.

View this post on Instagram

24.com #Mobile #Study #Report

A post shared by TrulyJuly (@creativecommunications) on

 

And quite significantly: In mobile advertising there is no relationship between brand lift and CTR!

Gareth Lloyd, Head of Research and Analytics at 24.com, summarises the key takeouts from the 24.com Mobile Study.

Gareth Lloyd, Head of Research and Analytics at 24.com, summarises the key takeouts from the 24.com Mobile Study.

 

%d bloggers like this: