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Category Archives: Tips

 

Whether you’re a brand, company or person, in order to be recognised your voice needs to be consistent. That’s why I recommend to develop a Copy Strategy.

 

If you do so, you have a much greater chance of letting your unique voice shine through.

 

There you go! Terms don't have to be boring.

There you go! Terms don’t have to be boring.

 

Like in this example, where they could have referred you to the usual terms and conditions, but decided to rather let you agree to the fascinating terms of service.

 

If this is ironic, sarcastic or even true, at least there is some personality coming through, making this a more personal and less officious experience.

 

The BBC Comedy of the Week podcast is not only hilarious, but also really informative.

The BBC Comedy of the Week podcast is not only hilarious, but also really informative.

 

I’m not into news. They’re too depressing. And now they turn out to be fake.

Instead, because I used to be interested in global affairs, I listen to topical comedy podcasts from the BBC.

They have a new feature that allows to download their podcasts at low kbps, so the download goes quick.

Some time ago I decided to rather laugh than cry at the craziness of nowadays times. This podcast helps. 🙂

 

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This shows that notes of your work do not belong in your work. 

This shows that notes of your work do not belong in your work.

 

I’m sure the person who included notes in the title of this job posting had all the best intentions of removing them before posting.

But we’re all only human.

 

That is why following good practices is so important:

Never meddle with the original copy and rather message yourself your notes and reminders.

 

We can do the best job possible, unfortunately human error is a constant threat.

So don’t make your job more difficult by adding room for blunders.

A streamlined process is one that leaves no chance for a mess-up.

And that should very well include proofreading!

 

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When I open up Facebook I have gazillions of notifications, and it’s pretty clear that these are in Facebook’s – and not in my – interest:

 

Facebook tells me my friends are interested in going to events. While this information comes to no surprise, it's the fact that I get alerted about it, which turns this into a FOMO trigger.

Facebook tells me my friends are interested in going to events.
While this information comes to no surprise, it’s the fact that I get alerted about it, which turns this into a FOMO trigger.

 

Today I was informed that a couple of my contacts “are interested in going to an event in Cape Town tomorrow”. What a surprise.

Clicking on this ‘notification’ I land on the events page of a club night. Really not something I’m interested in.

Facebook will regard my click as a success, whereas I find this incredibly annoying. Facebook is not my AI diary. In fact, it offers me such predictable content – like the update to being married leads to ads about babies – that I’m simply frustrated.

 

But now I’m not just bombarded with consumerism, I’m also pressured to be hip and cool and constantly know what everyone else is doing and on top of it best participate in it.

Facebook fuels FOMO (Fear Of Missing Out).

Just another reason to switch off and appreciate JOMO (Joy Of Missing Out)!

 

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We managed to find two of Lola's puppy teeth.

We managed to find two of Lola’s puppy teeth.

 

Time is flying, and life nowadays is often defined by what we’re missing out on.

While having a puppy is pure bliss, it’s also over quicker than you expect. Yes, even if you wish they’d grow up already, because you’re mopping up the puppy pee.

A clear signal that every puppy grows up one day is when they grow their adult teeth.

At the dog park I got a great tip from a friend: Collect your pup’s teeth. You can find them in their toys.

Puppy teeth are like a piece of frozen time from your dog’s childhood. When they start falling out, watch out for them. It is very likely they get swallowed, but you might be lucky and find them if you check the toys your pup has chewed on.

It’s already hard to think back how small your pet was in the beginning. Having something as lasting as a tooth remain from their babyhood is a real treasure. Accordingly, you can find creative ways to preserve puppy teeth.

 

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The Evolution of the Light Bulb

The Evolution of the Light Bulb

 

As incandescent light bulbs are banned and fluorescent light bulbs are poisonous, LED lights are the way forward.

However, prices vary greatly.

 

What to watch out for when buying LED lights:

 

Fitting:

Check first if you need a Bayonet or Edison screw base.

 

Lumens:

Lumens are the amount of light emitted per second. The more lumens, the brighter the light.

If you’re used to watts for determining the brightness of the light, consult a conversion calculator.

 

Lifetime:

The better the quality of the LED, the longer the lifespan. But also, the higher the cost.

 

Dimmable:

Dimmable LEDs cost about 40% more than non-dimmable LEDs of similar wattage. Alternatively the switch can be replaced.

 

Light colour

LED light bulbs are mainly available in ‘warm / soft white’ or ‘cool / bright white’, meaning you can choose between comfy accent and daylight task lighting.

 

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Wheatgrass Smoothie: It tastes as green as it looks!

#Wheatgrass #Smoothie: It tastes as green as it looks!

 

Wheatgrass is actually pretty indigestible for humans. Hence the juicing which should remove all the cellulose. But still, its grassy taste is overpowering.

Preparing wheatgrass is a nightmare if you don’t have a juicer, as you’ll have to strain it through a cheesecloth.

I’m a practical cook, and have no patience for these complicated procedures.

So here a recipe that does not require straining, and results subsequently in a real thick smoothie. 😮

 

#Recipe: Wheatgrass Smoothie

 

Ingredients:

1 portion of wheatgrass

1 chunk of peeled ginger, dice-sized or according to taste

1 peeled & pitted lemon

2 peeled & pitted oranges

1 spoon of honey, if you’ve got a sweet tooth

1 dash of cinnamon, if you want to add a bit of spice

 

Throw all ingredients in a blender until smooth.

 

The ginger alone gives this smoothie a fibrous texture. Together with the cellulose loaden wheatgrass and the pulp of the citrus fruits you might be tempted to chew a little on this one. 😉

 

Bonus Tip: Put the wheatgrass first into the blender, as it’s so flimsy it’ll take ages to stuff it down so it mixes in. Putting the lemon and oranges on top of the wheatgrass will weigh it down.

 

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