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Because searching ‘rat’ is too unlikely according to Facebook, I'm being presented search results for 'ray'.

Because searching ‘rat’ is too unlikely according to Facebook, I’m being presented search results for ‘ray’.

 

When Facebook autocorrects your search from ‘rat’ to ‘ray’ it can feel very lonely, having pet rats.

Of course, this is just one of their predictable algorithmically calculated assumptions – and it’s working badly at that because I have ‘rats‘, ‘pet rats‘ and ‘wild rats‘ as my interests.
But it shows how the majority of Facebook users tick: They misspell ‘Ray’ with ‘rat’.

Pity they never get to find out that rats make great pets. 😮

 

Follow Rats Make Great Pets on Facebook and on Google+. 🙂

 

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When I open up Facebook I have gazillions of notifications, and it’s pretty clear that these are in Facebook’s – and not in my – interest:

 

Facebook tells me my friends are interested in going to events. While this information comes to no surprise, it's the fact that I get alerted about it, which turns this into a FOMO trigger.

Facebook tells me my friends are interested in going to events.
While this information comes to no surprise, it’s the fact that I get alerted about it, which turns this into a FOMO trigger.

 

Today I was informed that a couple of my contacts “are interested in going to an event in Cape Town tomorrow”. What a surprise.

Clicking on this ‘notification’ I land on the events page of a club night. Really not something I’m interested in.

Facebook will regard my click as a success, whereas I find this incredibly annoying. Facebook is not my AI diary. In fact, it offers me such predictable content – like the update to being married leads to ads about babies – that I’m simply frustrated.

 

But now I’m not just bombarded with consumerism, I’m also pressured to be hip and cool and constantly know what everyone else is doing and on top of it best participate in it.

Facebook fuels FOMO (Fear Of Missing Out).

Just another reason to switch off and appreciate JOMO (Joy Of Missing Out)!

 

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#LocalisationFail: When the Translation Add-on needs to be translated...

#LocalisationFail: When the Translation Add-on needs to be translated…

 

I’d like my mom to read my blog, so I’m researching Translation Add-ons for Firefox.

Unlike Chrome, Firefox doesn’t automatically detect and translate languages. An Add-on is required. This alone makes things highly complicated for my mom, who is technophobic.

To make matters worse, most resources for Firefox are in English, even the ‘About’ section (= ‘Über dieses Add-on’) of this translation tool!

While this Add-on has a good rating, it is completely useless for non-English speakers if the instructions are not provided in their language.

So ideally my mom would have this Add-on installed in order to read how to install this Add-on…

#LocalisationFail

 

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While waiting for the page to load, Flickr reassures you:

While waiting for the page to load, Flickr reassures you: “This is the web page you are looking for.”

In South Africa internet is a joke and most fancy designed websites take ages to load.

Waiting for a web page to load is not only irritating, it’s also confusing if you don’t know what’s going on: Should you reload? Should you start over? How long do you have to wait?

Good Practice is to inform your users where they are and what to expect, so there are no unwanted surprises.

Flickr is doing an excellent job keeping you reassured you are doing the right thing, and they go a step further and make it entertaining.

From “Firing up the engines” to “Questioning the Magic Donkey” to “Herding pandas”, you’ll get all sorts of fun announcements while the page is loading, making it just a little more bearable having to wait. 🙂

Furthermore, Flickr keeps you entertained while waiting for their page to load:

Flickr keeps you entertained while their page is loading: “Questioning the Magic Donkey”. – Certainly something to do when waiting. 😉

 

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Signing up to a social network without uploading a profile pic mostly leads to a default picture being displayed.

Often this is a stylised form of a portrait photo, one with long hair for female and one with short hair for male.

Why such stereotyped gender differentiation?

Here’s a neat solution to keep things simple:

Good idea: Simply convert the first letter of the name into a profile pic.

Good idea: Simply turn the first letter of a name into a profile pic.

Convert the first letter of the name into a profile pic.

This is personalised yet completely neutral way to let users sign up without even getting close to touchy topics such as gender.

 

Google translates 'Eier abschrecken' in a funny way. ;)

Google translates ‘Eier abschrecken’ in a funny way. 😉

 

Lol, it’s funny when automated translation doesn’t get an idiom.

 

Eier abschrecken is the process of rapidly cooling down boiled eggs with cold water so they are easier to peel (which apparently is a myth anyway).

 

There is actually a close translation in English:
To shock the eggs, which means to plunge into ice water in order to halt the cooking.

 

So always remember to deter your eggs after you boiled them. 🙂

Deter? Don’t deter me! Not me, man. Deter, what does that even mean, deter? Why would you deter me? What has this world come to, when you get deterred at any given chance. And for what? Is it even worth it? All the deterring? That’s just, who’d want to deter all the time. Just, take a break. And, just not me. Yeah? Just don’t deter me.

Deter? Don’t deter me! :-S

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Build your own website!

Build your own website!

 

You’ve decided that you need a website, but what kind of online solution is best for you?

A straight forward way to determine what web presence works best for you is your budget. Essentially you can get everything, from 0 budget to crazy budget.

As I’m a fan of Marketing on a 0 Budget, here an overview of free platforms.

 

Free websites

 

Free basic sites – no authentic but customised url:

Webs, good examples: http://creativecommunications.webs.com /  http://ranzanitext.webs.com

Wix, good examples: www.wix.leaps.co.zawww.kidz.no

Weebly, good examples: http://deliciouskitchen.weebly.com /  www.aniwell.org.za

 

Open source solution – own coding possible:

WordPress, good examples: https://trulyjuly.wordpress.com /  http://fortune.com

Joomla, good examples: https://gsas.harvard.eduwww.linux.com

Drupal, good examples: www.olympic.org/rio-2016www.louvre.fr

 

Social media platforms – easy but limited:

Some would argue that with all the various social media presences available, who needs a website?

The answer is simple: Whatever activity you do out there on the internet you want to lead your potential prospects ‘home’, to a consistent site where all the necessary information is in one place.

Remember that you don’t own your social media presence. If you are deemed to have breached rules, it can be deleted without any warning. A website however, you own and are in charge of.

Still, you might want to try easy no budget solutions first, such as these:

Google Sites, good examples: https://sites.google.com/site/thephotowebwww.petitsgateaux.gr

Tumblr, good examples: https://ratshaming.tumblr.com /  http://webcomicname.com

Blogger, good examples: https://youtube-creators.googleblog.com /  http://accrispin.blogspot.com

 

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