Skip to content

Yours *TrulyJuly*

I do everything content.

Category Archives: Good Practice

#Good #Practice: This is a friendly way to start a customer relationship.

#Good #Practice: A friendly way to start a customer relationship.

 

When organising an event it can be tricky to gauge what your audience expects.

 

I like to give super detailed event descriptions so anyone who’s interested knows what will happen.

 

However, I still don’t know what exactly the attendees want to get out of the event.

For example if I organise an event “Content Marketing for Bloggers” there can still be questions ranging from text to imagery, website to podcasts, from LinkedIn to accessibility.

 

So why not run a pre-event survey?

It works great as a reminder for the event and gives you the chance to address everyone’s questions in detail.

 

Advertisements

Tags: ,

 

So no-one can sign you up for a subscription without your knowledge, a double opt-in is required.

 

That means the email or phone you signed up with needs to be confirmed.

 

This can however go easily wrong, so why not list the steps how to check for that confirmation email in a well designed thank-you screen such as this:

This thank-you screen provides a checklist and prompts to look for the confirmation email.

This thank-you screen provides a checklist and prompts to look for the confirmation email.

 

Tags:

This matter of fact humour can work well as a Call To Action to click on 'Explain, Please'.

This matter of fact humour can work well as a Call To Action to click on ‘Explain, Please’.

 

Humour is a real tricky thing. Not everyone finds the same things funny. Some don’t find it funny at all!

 

There’s a fine line between satire, irony and insult, and in nowadays time of post-truth it’s difficult to know if your audience indeed gets it. They might just start a shitstorm on you…

 

But humour is also an incredible means to bond: Laugh together and the ice is broken. Share the same humour and become friends.

 

So if you’re after strengthening the relationship with your existing customers, a little humour might help.

 

Tags: , ,

Most social media limit the space you can use to communicate your message.

Twitter is one of the extremest, giving you only 140 characters per tweet.

Similarly your profile copy for your Twitter bio is also restricted, here Twitter is a bit more generous with 160 characters.

So use what little space you have wisely, as every character counts!

For example: Why repeat your username if your social media handle already clearly identifies you. Rather use the space to promote your current hashtag campaign.

Like in this well executed Twitter marketing:

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile and current hashtag campaign.

Well executed Twitter marketing: This sponsored suggestion is doubly effective, promoting the Twitter profile AND current hashtag campaign.

 

Tags:

 

A lot of technical equipment in South Africa comes from the US. By default these devices are set to American English and will autocorrect you wrongly.

Some might prefer American English even outside of America, but this should be a conscious choice to define your voice.

If you write in English for the South African market, localise your copy and change your default language settings to South African English:

 

It is easy to change your default language.

It is easy to change your default language.

 

In Word go to ‘Review’, in the ‘Proofing’ tab click on ‘Set Language’ and select ‘English (South Africa)’.

Before clicking ‘OK’, press ‘Default…’ and a window pops up asking:

“Do you want to change the default language to English (South Africa)?
This change will affect all new documents based on the NORMAL template.”

Tab ‘Yes’ and then click ‘OK’.

 

Note: You might have to repeat this, as your device can revert back to factory settings. At the bottom of your Word window it’ll tell you which language is set for your document. If this is wrong, quickly reset your default language.

 

Tags: , ,

Tip: Use the 'Date modified:' advanced search function to find your files.

Tip: Use the ‘Date modified:’ advanced search filter to find your files.

 

Have you ever looked for a document but couldn’t remember what it was called?

Even with a Naming Convention and Filing System some document can slip through and for the life of us, we can’t find it.

But don’t despair, there’s still a hack that can help:

 

Search your documents by date modified.

Simply select the advanced search options in your explorer folder by clicking on ‘Date modified:’ under ‘Add a search filter’.

You can select a specific date, or a date range, or a preset time frame from ‘Yesterday’ to ‘Earlier this year’ to ‘A long time ago’.

This also works on a Mac.

 

Tip: Clicking on 'A long time ago' gives you an instant throwback to all the work you've done.

Tip: Clicking on ‘A long time ago’ gives you an instant throwback to all the work you’ve done in chronological order.

 

‘A long time ago’ is my personal favourite, it instantly catapults you back a couple of years ago and gives you a lovely chronological overview of the documents you created since.

As a writer this helps me find inspiration for my blog posts, but it’s also quite uplifting to just look at the sheer volume of the work you’ve done and clap yourself on the shoulder.

 

How about offering a break instead of a permanent unsubscribe.

How about offering a break instead of a permanent unsubscribe.

 

By law and to be ethically sound every promotional email should contain an easy one-click unsubscribe button.

 

However, you don’t want to give up on your subscribers so easily.

 

The usual ‘sad to see you go’ might be polite, but only confirms their action.

 

Instead, prevent your customers from unsubscribing by first offering them a real alternative: To pause their subscription.

 

This might not mean much to your subscribers, but for you it’s a second chance: It gives you the time to work on your newsletter and improve it. So when their subscription is back on, they hopefully like what they see and stay subscribed.

 

This will lower churn and improve your customer retention, showing how creating Value Added Content can have real impact on business success.

 

Tags: ,

Pet Hair Vacuums - Find the Best Vacuum for Pet Hair

Unbiased reviews of vacuums for pet owners.

Content ZA

Content from Z to A

Content Coach

I do everything content.

AMERICA ON COFFEE

Americans' daily coffee ritual.....

My Blog

A great WordPress.com site

A Word Of Substance

"Object Relations"

Frank Solanki

If you want to be a hero well just follow me

Mobile Monday South Africa

Bringing the Mobile Community Together!

George Monbiot

I do everything content.

Beasty Art

"Die Kunst ist eine Tochter der Freiheit." - Friedrich Schiller

SABKI MAGGI

Recipes for instant noodles

Stefan Draschan

info@stefandraschan.com / Stefan Draschan, Mommsengasse 6773, A-1040 Wien

Well Life

Where mind and body are one

coconutandwhat

Nutrition. Allergies. Digestive Health. PlantBased. Glutenfree. Hormone Help. Recipe creator. Detox. All Natural Lifestyle. Search through 200 Articles!

Rabia Rambles

Ramblings About Beauty, Lifestyle & Everything In Between!

the PLETHORA of CHIMERAS

This is where I post my insights from the mind,either medulla, or straight from the hind...

The Raw, Refreshing Writings of Roderick Wills

Short stories, excerpts from my novel in progress, poetry and thought provoking articles are posted periodically for your perusing pleasure.

THE RIVER WALK

Daily Thoughts and Meditations as we journey together with our Lord.

Michael Ventura

I do everything content.

Spark Media

Building Your Brand From Day One

XIV Events

luxury travel events

amandeepmittal.wordpress.com/

Reviews | Interviews | Giveaways | Recommendations | "I'm Mad About Books"

Love Travelling

Travel diaries providing inspiration for planning the perfect trip

CocoForCoconuts

Lauren Rhodes

Messy Mapmaker

Searching Through the Pile of To-Do Lists to See What's Coming Next

Mustn't grumble: living with IBS

Navigating the stormy waters of irritable bowel syndrome

Daily (w)rite

A DAILY RITUAL OF WRITING

WebticketsSa

your tickets your way

Heartstring Eulogies

Conjured by Sarah Doughty

A Writer's Path

Sharing writing tips, information, and advice.

The Campervan Man

One Man, One Van and No Plan.

SnehDeep's Kitchen

A daily guide on “What to cook?" And "How to cook?”

Life Lived Simply

zero waste enthusiast

Bushradio 89.5 FM

the mother of community radio in Africa

MovieBabble

The Casual Way to Discuss Movies

Travel Hub

Flight Deck for Travel Hub operations for AFRICA EU ME LATAM ASIA

Veritas et Libertas

Dissenting reflections from Nolan Jazimreg, the author of the contentious novel "Veritas et Libertas dei anno MMLXXXVII"

Alex Latimer

writing, illustration, drawing, video

Celenic Earth Publications

Bringing new tales to the world... as often as possible

mydangblog

Come for the laughs, stay for the lunacy

Climate Champions

A world to explore. A world to engage.

FACE Foundation

The Foundation for Animal Care and Education

%d bloggers like this: