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Category Archives: Good Practice

 

Whether you’re a brand, company or person, in order to be recognised your voice needs to be consistent. That’s why I recommend to develop a Copy Strategy.

 

If you do so, you have a much greater chance of letting your unique voice shine through.

 

There you go! Terms don't have to be boring.

There you go! Terms don’t have to be boring.

 

Like in this example, where they could have referred you to the usual terms and conditions, but decided to rather let you agree to the fascinating terms of service.

 

If this is ironic, sarcastic or even true, at least there is some personality coming through, making this a more personal and less officious experience.

 

This shows that notes of your work do not belong in your work. 

This shows that notes of your work do not belong in your work.

 

I’m sure the person who included notes in the title of this job posting had all the best intentions of removing them before posting.

But we’re all only human.

 

That is why following good practices is so important:

Never meddle with the original copy and rather message yourself your notes and reminders.

 

We can do the best job possible, unfortunately human error is a constant threat.

So don’t make your job more difficult by adding room for blunders.

A streamlined process is one that leaves no chance for a mess-up.

And that should very well include proofreading!

 

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In today’s information overload it’s difficult to get people to do something without giving them a reason why.

 

Here’s a great example how to present an attractive hook and bulletpoint the very convincing reasons why right away:

 

A great hook together with a reason why list make a convincing case.

A great hook with a list of reasons why make a convincing case.

 

The “I’m in” button leads to a donation page. Making a contribution allows access to exclusive content.

 

This email was the last chance, so this campaign has now ended.

 

It’ll be interesting to see how successful this sponsorship drive was.

 

According to my theory of Quality over Quantity Common Sense Media deserve to fare well.

 

Oops, too many 'o' around!

Oops, too many ‘o’ around!

 

Here’s an easy to slip through mistake, as the spell checker won’t necessarily pick up on it.

 

Despite that ending a question with a preposition is not the best grammar choice, misspelling ‘to’ with ‘too’ is an obvious blunder.

 

It’s not like I want to be bothered by this.

 

I can’t help it, these spelling mistakes jump into my eyes like little grammar gremlins.

 

It’s as if an obstacle was placed in the middle of the page that my eyes simply can’t move over. They involuntarily jump back and my brain will scream a grammar nerd alert that this is wrong!

 

I just think a bit of respect for your mother tongue and the meaning of words is missing here, and with that so much depth.

 

Or, some bloody proofreading! 😉

 

 

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Can you spot the spelling mistake?

Can you spot the spelling mistake?

 

Here we have an advertisement for a copywriting course, which is referred to as ‘copyright course’. An easy to make writing mistake with this homophone.

 

Of course the quotes could suggest someone else said this and the blunder was copied over from them, except that this someone else isn’t quoted, making the quotes pretty pointless. The missing punctuation also doesn’t help.

 

I’d go as far as saying for SEO purposes it could very well make sense to include a spelling error probably many people make when typing their search into Google.

 

However, I cringe at such rookie mistake and wonder if they are following good practices such as proofreading their copy. 😮

 

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While waiting for the page to load, Flickr reassures you:

While waiting for the page to load, Flickr reassures you: “This is the web page you are looking for.”

In South Africa internet is a joke and most fancy designed websites take ages to load.

Waiting for a web page to load is not only irritating, it’s also confusing if you don’t know what’s going on: Should you reload? Should you start over? How long do you have to wait?

Good Practice is to inform your users where they are and what to expect, so there are no unwanted surprises.

Flickr is doing an excellent job keeping you reassured you are doing the right thing, and they go a step further and make it entertaining.

From “Firing up the engines” to “Questioning the Magic Donkey” to “Herding pandas”, you’ll get all sorts of fun announcements while the page is loading, making it just a little more bearable having to wait. 🙂

Furthermore, Flickr keeps you entertained while waiting for their page to load:

Flickr keeps you entertained while their page is loading: “Questioning the Magic Donkey”. – Certainly something to do when waiting. 😉

 

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Signing up to a social network without uploading a profile pic mostly leads to a default picture being displayed.

Often this is a stylised form of a portrait photo, one with long hair for female and one with short hair for male.

Why such stereotyped gender differentiation?

Here’s a neat solution to keep things simple:

Good idea: Simply convert the first letter of the name into a profile pic.

Good idea: Simply turn the first letter of a name into a profile pic.

Convert the first letter of the name into a profile pic.

This is personalised yet completely neutral way to let users sign up without even getting close to touchy topics such as gender.

 

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