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Category Archives: Good Practice

 

Signing up to a social network without uploading a profile pic mostly leads to a default picture being displayed.

Often this is a stylised form of a portrait photo, one with long hair for female and one with short hair for male.

Why such stereotyped gender differentiation?

Here’s a neat solution to keep things simple:

Good idea: Simply convert the first letter of the name into a profile pic.

Good idea: Simply turn the first letter of a name into a profile pic.

Convert the first letter of the name into a profile pic.

This is personalised yet completely neutral way to let users sign up without even getting close to touchy topics such as gender.

 

Aside from aesthetics, for practical reasons alone paint is the best wood finish.

For its long life expectancy alone paint is the best wood finish.

 

With hopefully some rain coming to Cape Town during winter we need gutters!

 

But before we can install gutters, we need to decide on the look of the fascia, the trim board on which the gutter sits on.

 

Paint is generally the longest lasting finish for wood, but we’d like to keep the natural wood look.

 

Apparently there’s a well kept secret for wood treatment: water repellent preservatives (WRP).

 

The U.S. Forest Service did some research on ‘Wood Finishing: Water Repellents and Water-Repellent Preservatives’, pointing out:

“Homeowners can avoid many exterior wood-finishing problems by first treating with a WR or WRP solution to guard against damage to the wood and paint caused by water and by decay and stain fungi (mildew).
WR or WRP treatment of wood is recommended both before painting and also as a natural finish for wood.”

and concludes in their PDF ‘Water Repellents and Water-Repellent Preservatives for Wood’:

“Water-repellent preservatives can be used as natural finishes and can greatly improve the durability and appearance of wood exposed outdoors.
They can also be used as pretreatments prior to the initial painting of wood. The water repellent improves the dimensional stability of the wood, and the preservative improves the mildew resistance of the paint. These properties work in concert to extend the service life of the paint.”

 

So as long as we’re using water repellent preservatives that are paintable, we can start with the WRP wood treatment, and still apply paint later.

 

While this still doesn’t answer the question for us, it gets us a step closer! 😛

 

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LinkedIn - Connect to Opportunity

LinkedIn – Connect to Opportunity

 

LinkedIn is the de facto tool for professional networking.

So basically think of LinkedIn as a networking do:

 

Make an Impression

Just like you’d dress to impress at a networking event, ensure your web presence looks neat: Optimise your branding for the LinkedIn image sizes. Adapt your corporate copy for the LinkedIn professional business tone.

 

Introduce Yourself

Complete Your Personal Profile.

This is your online resume, so make sure there are no gaps. The more you complete it, the better the chances for your profile to pop up in search results.

 

Present Your Business

Fill in Your Company Page.

Viewers of your LinkedIn profile can click on the companies you work/ed for. Filling out your company profile ensures they can find the information they’re looking for. They can also follow your company page to receive updates.

 

Pitch Your Products

Create a Showcase Page.

Feature a special product or service and put it in the spotlight. You can post updates and get followers just like on your company page. You can also monitor your showcase page’s analytics and learn which product or what content proves more successful.

 

Connect

Just like you would exchange business cards at a networking event, connect with potential prospects on LinkedIn. Send them an invitation which is relevant, so they accept. Start by connecting to people in your existing network such as your school alumni or work colleagues.

 

Follow Up

LinkedIn recently improved the messaging experience to have professional conversations without having to change to another page. Now it’s even easier to break the ice. Just make sure you write your message compelling enough, so it actually gets read.

 

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Good Practice Tip: To avoid being regarded as spam, ensure you include a Memory Jogger in your digital newsletter.

Good Practice Tip: To avoid being regarded as spam, ensure you include a Memory Jogger in your digital newsletter.

 

Every day we get bombarded with emails.

Nowadays it’s so easy to sign up to promotional emails: When we want that clever recipe or free ebook we probably end up with some sort of subscription.

How to tell which newsletter is worth cluttering your inbox?

 

Avoid churn by reassuring your subscribers.

Good Practice Tip: Add a memory jogger

Ensure you offer a link which answers the question: Why am I receiving this email?

If you leave this question unanswered you could lose potential prospects.

Or worse: Newsletter emails can land in the spam folder. So it’s important your subscribers identify you as not junk mail.

 

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