Skip to content

Yours *TrulyJuly*

I do everything content.

Category Archives: Good Practice

Don't get caught up and caught out with a messy contact system.

Don’t get caught up and caught out with a messy contact system.

 

1) Synch all contacts on all devices

How many email accounts to you use? One for work, and a private one? And what about your phone, how many contacts are saved in there?

In order to have one up-to-date address book, all these contacts need to be synched and updated across all accounts and all devices.

 

2) Consolidate all contacts in one contact management system

A contact management system can be as simple as a well formatted Excel spreadsheet or as complicated as a full blown CRM software.

Either way, all address books across the entire organisation need to be consolidated in one place.

Whatever system you choose for this, it must fulfil at least one criteria: It must be possible to export all contacts as a .csv file in case you ever want to transfer your contacts to a different system.

If you use different platforms to interact with potential customers, make sure you regularly download and backup your connections data.

 

3) Collect all contact details

It’s easy to skip the formalities with well known contacts. Apparently this is rather the norm than the exception.

But when it comes to asking for your contact because you’ve been put back to reception and you don’t know their surname, or when it comes to sending out the mailer and you don’t know their correct title, you quickly realise how important it is to keep track of the full name, title, position, department, etc.

 

4) Update all contacts constantly

Your address book has no value if the contact details are outdated.

Make a point to always update your addresses as soon as there is a change.

Even better: Use a software that prompts your contacts to keep their contact details current.

 

5) Categorise your contacts

If you ever want to do anything with your contacts, such as sending out a mailer or driving a sales campaign, you need to label your connections.

This is not for you to remember who they are, but for the system to be able to sort all your contacts into different groups.

So think carefully how best to categorise your connections:

Start with high level tags, for example: family / friends / alumni / colleagues / customers / suppliers / authorities.

Depending on the purpose of your contact management system, you can then subdivide, for example customers can be tagged as clients / prospects / leads.

 

6) Reference your contacts

Just as important to tag for outgoing actions it is to keep reference of how you came by your connections.

Customer protection protocol requires that you can at any given time explain to any given person how you obtained their contact details.

So when you import connections to your contact management system, ensure you label these contacts according to their source.

That can be the platform, e.g. LinkedIn or the relationship owner, e.g. Sales or the place you first met, e.g. networking event.

 

7) Give context to your contacts

This is where you can implement ways to remember how you know your connections.

You can start with simple note-taking to keep a log about this contact. This is especially useful if you need to follow up with this connection.

Record the last contact date, personal information and funny moments, so you can hit if off like good old friends when you meet again.

 

Advertisements

Tags:

In a drive to get more subscriptions, many brands lure in new subscribers with the prospect of winning something.

I always felt that was pretty unfair to existing subscribers – after all their loyalty should get rewarded just as much.

The least already signed up customers should be allowed to do, is enter that competition too.

Here a great example of going one step further and proactively recognising and rewarding existing subscribers:

I'm already signed up, but can still enter this competition. - To minimise churn, reward your existing subscribers too.

I’m already signed up, but can still enter the competition. – To minimise churn, reward your existing subscribers too.

There are good reasons for marketing automation software to manage your customer engagement.

It works even better when you add a human touch to it: Like you would recognise returning customers, they should feel welcomed by your brand, too.

 

Tags:

 

The problem with computers is that somehow us humans ended up having to learn how to command a machine.

If a PC is really supposed to help us, it’d be programmed to speak human to us.

 

Luckily thanks to customer centricity and it’s broader acceptance in all aspects of business, human to machine interfaces are improving.

Here a great example how to avoid technical jargon with the typical error 404 code and reassure your users with a customised message that it wasn’t their fault:

Something didn't work. Instead of technical jargon, the user is being reassured: "It’s not you. It’s us. Give it another try, please."

Something didn’t work. Instead of technical jargon, the user is being reassured: “It’s not you. It’s us. Give it another try, please.”

 

 

It’s a simple thing to remember:

The day after the event everything advertising the event is outdated.

 

Yet, we somehow always only ever seem to plan up to the event.

 

But the day(s) after the event are just as crucial:

 

As the reviews are pouring in, photos being uploaded, colleagues telling their stories at work, most people who missed the event and hear about it afterwards would probably like to make sure they catch the next opportunity of such an event.

 

However, very often I find event pages leading up to an event stay frozen on their “Register now!” hype:

The day after the event visitors to the event page are still invited to register for the event.

The day after the event visitors to the event page are still invited to register for the event.

The registration of course no longer works as you have to frustratingly find out when clicking the button.

"The event has completed and registration is now closed." Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

“The event has completed and registration is now closed.” Ok, so what next? Registration is not possible, Log-in is not applicable for first time visitors.

 

A missed chance of connecting with the people who would make a repeat of the event possible.

 

A tip to make the best out of your event is to think one step further:

 

After the event is Before the event.

 

If you treat the day after the event like the first day of the lead-up to a new event, you run little risk of leaving your event promotion material outdated.

 

Even if you don’t intend to repeat the event, this mindset makes you consider what comes next and can help you cater for those who have missed it or attendees who are checking back for more information.

 

Tags:

Check out this long url linking to this photo! It contains much more info than just the photo url, so make sure you clean it up first before you share it.

Check out this long url linking to this photo! It contains much more info than just the photo url, so make sure you clean it up first before you share it.

 

A url is not just a url in times of digital tracking.

 

After clicking on a link, chances are the url contains lots of cryptic tracking code.

 

An example in Facebook:

 

If I want to share a photo, the photo url can be a long tail containing more information than just the link to the picture. This could even be sensitive information, but is definitely unnecessary, and thus rather annoying:

https://web.facebook.com/pg/RatsMakeGreatPets/photos/a.508095925914082.1073741831.489807454409596/1663840230339640/?type=3&theater&notif_t=feedback_reaction_generic&notif_id=1517478207624645

 

Look at this long url! It tells me the Facebook page, the photo album ID, the FB page ID, the actual photo ID, some stuff in between, the viewing mode, some notification info and some more cryptic code.

 

On top of it, Facebook shows my browsing device, in this case ‘web’. However, some apps don’t recognise ‘web’ and what if I want to share this link with someone who is not using a desktop computer to browse Facebook, but their mobile phone.

 

In addition, Facebook adds the identification for a Facebook page ‘pg’, which is basically superfluous code that just stretches the url even longer.

 

Instead, this link gets you to the photo just as well: https://www.facebook.com/RatsMakeGreatPets/photos/1663840230339640

 

Once you click on it, Facebook might extend this link to their long url, but at least the url you use to share is neat, short, to the point, and does not run the risk to reveal more than you had intended.

 

Tags: ,

WordPress has an integrated spellchecker. It also automatically tells me when there's nothing to check: No writing errors were found.

WordPress has an integrated spellchecker. It also automatically tells me when there’s nothing to check: “No writing errors were found.” – Phew! 😉

 

Because we all make mistakes, why take a chance when it’s so easy to double check:

 

Write your copy in a text editor with a spellchecker. At least it’ll help you get rid of those really silly errors.

 

When it comes to using copy in an image editing program, copy and paste the text into a word editor to confirm your grammar is correct.

 

Even better: Use an integrated spellchecker in the software. Most programs offer to activate a spellchecker or to install a widget or plugin.

 

Don’t fall for the temptation to switch off the spellchecker.

Maybe you’re using professional terminology and get a lot of words highlighted as wrong. Rather add these to your spellchecker’s dictionary and customise it to your needs.

 

And because we all still make mistakes, always proofread your copy.

 

Tags:

I painted this bathroom door myself and love the result.

I painted this bathroom door myself and love the result.

 

When our builder’s workers started applying the primer on our interior doors while they were still hanging, I knew this would end badly.

So I decided to save some costs and paint the doors myself. It couldn’t get worse than how it had been done so far.

Of course I knew nothing about painting doors, so I first had to do my research which I’m happy to share:

 

Good Practices for Painting Interior Doors

 

1) Lay down the door flat on saw horses

Painting a new interior door is easiest on saw horses:

–  Only when the door is removed from the frame can you reach all the edges. Especially new doors need to be sealed everywhere to prevent moisture from entering – that includes the bottom edge.

–  Only when the door is lying flat down can you achieve a smooth streak-free paint finish. It is easy to miss drips and runs leaving unsightly paint marks on your door. Plus you’ll avoid any mess on the walls and floors.

If the door is already installed, take it off for painting. Interior doors are hollow and easy to remove from the hinges.

 

2) Clean the door

Make sure there is no residue or grime on the door that would spoil the paint.

Wipe the door clean with soapy lukewarm water.

 

3) Sand down the door

If new or old, before painting you need to roughen up the surface.

Use a sanding block for profiled moldings and sandpaper on flat boards to smoothen any irregularities.

Clean up the dust with a vacuum or brush and damp cloth.

 

4) Fix any holes

Should the door have any holes, cracks or scratches, fill them before applying any primer or paint.

 

5) Dampen the surface

This trick is meant to help you achieve a smooth paint finish:

Wet the door’s surface slightly with a sponge or cloth.

When applying paint on the damp surface, it’ll take longer to dry, giving you more time to smoothen out any unwanted streaks or tears.

 

6) Prime the door

New doors need to be primed to ensure good adhesion of the finish coats. Already painted doors need no primer if they’re in good condition.

Apply one coat of primer and let it dry.

Sand down any irregularities.

 

7) Paint the door

The best way to avoid brush marks is by avoiding using brushes. Only paint the tricky parts like edges and ornamental designs with brushes.

Use a foam roller on all straight surfaces for an even looking finish. You might need to apply an extra coat, if the foam roller spreads the coat too thin.

Apply as many layers of paint as needed for a great finish. If you can still spot some irregularities, give it one more coat. It actually goes quick and will leave you truly happy with the result.

 

Tags: ,

Destination Humanity

Chasing big dreams one photo at a time

Living what you love

Fueling your mind....

Yessi Rahma

A Walker - An Author -A Gummy Smille - A Timeless Learner

Ricardo Sexton

.Welcome to my Metaphors.

Nathan Wood Consulting

Optimising sports performance

Simply Made Kitchen and Crafts

Wholesome family living, simple recipes and crafts

Cooking with a Wallflower

Cooking. Baking. Crafting. Writing.

@EATCLEANICKI

bake . eat . enjoy

wercats.com

This is the place for everything cats!

Learning to write

Just your average PhD student using the internet to enhance their CV

gettingthedreamlife.com

Independent solo female travel in exotic destinations and Dubai lifestyle.

Inspired Motivation

Get your daily motivation fix right here!

Meandering Megg

~Tripping over my own feet in the most optimistic ways as I aimlessly wander around the world alone

2 ladies travel

The travel adventures of Annie & Lou

Success Inspirers World

Opportunities and Blessings for Everyone

thedrabble.wordpress.com/

Shortness of Breadth

Suhaib’s

Scribbled letters

Wissensküche

Gedanken zu Wissenschaft und Gesellschaft, im Großen und ganz Kleinen

Freshstart PCOS

Helping Cysters Overcome PCOS Together

Forté Strength

A Raw & Unfiltered Collection Of Personal Development Strategies to Actualize Your True Potential

Business 365

Business channel

Cures For Health

Health Cures, Remedies & Treatments

Eva O'Reilly

The life of an author entrepreneur

Run | Ride | Wine

Get outside and explore.

Trips Don't Lie.

The Travel Eye.

Advices 4 all

tips , tricks reviews

Shabby Chic

I do everything content.

FreakyEscape

"we travel not to escape life, but for life not to escape us" -Anonymous

SKYLINE REPORTS

comedy magazine

The Adventure Ubers

Adventure is a state of mind

GoClickPROPERTY

The best place to find properties, it's all here.

Persevere

By Dan Sims

Ascerblog

Every Heart Has A Story.

Internet Marketing Business Blog

Using Internet Marketing to drive new clients to your business

Notes from underground

يارب يسوع المسيح ابن اللّه الحيّ إرحمني أنا الخاطئ

Metro

Metro.co.uk: News, Sport, Showbiz, Celebrities from Metro

%d bloggers like this: