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Category Archives: Good Practice

Facebook asks me to review my data settings a good 3 weeks late.

Facebook asks me to review my data settings a good 3 weeks late.

The General Data Protection Regulation (GDPR) is applicable from  25th May 2018, but Facebook only asks me to review their data settings on 17th June 2018.

Interesting, especially as WordPress managed to not only inform its users ahead of time, but even offers GDPR compliant functionality automatically.

And it gets even more interesting, as it’s only possible to continue using Facebook when accepting the updated terms.

Note the trigger for checking updates, which is however empty of numbers:

Without accepting the updated terms I can no longer use Facebook.

Without accepting the new terms I can no longer use Facebook.

Well, let’s just sum this up as Facebook being fashionably late. 😮

 

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I’m a big fan of WordPress and this is why:

 

You might’ve received a lot of emails lately asking you to acknowledge the updated Privacy Policy according to the new EU General Data Protection Regulation (GDPR).

 

WordPress is no exception. They too had to update their Privacy Features and have communicated this ahead of time, from May 14th.

 

But they go a step further and help you stay compliant with GDPR too:

Akismet is a spam fighting WordPress plugin that protects millions of WordPress sites from comment and contact form spam.

 

As you can see from my screengrab above, Akismet is doing a great job: It has protected my blog from 12,894 spam comments.

Now it offers to display a privacy notice on my contact form.

 

I appreciate getting this support within the WordPress family.

Like with WordPress’s engagement for accessibility, it shows that they go the extra mile.

 

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Der BBC Learning English Podcast ist ideal, um seine Englischkenntnisse zu vertiefen.

Der BBC Learning English Podcast ist ideal, um seine Englischkenntnisse zu vertiefen.

 

Man lernt nie aus.

Selbst wenn man denkt, man kann die Grammatik, hilft es doch sein Wissen aufzufrischen.

Und man weiß ja nie, vielleicht lernt man ja doch noch eine neue Gedankenstütze oder Eselsbrücke, um Englisch korrekt zu verwenden.

 

Die BBC Learning English Podcasts erklären in einfach zu verstehendem Englisch all die Regeln und Ausnahmen der englischen Sprache.

Jedes Thema wird in nur 6 Minuten abgehandelt. Kurz und bündig, um sein Englisch auf dem neuesten Stand zu halten.

Die Podcasts sind zum Downloaden 30 Tage lang verfügbar:

BBC 6 Minute Grammar

BBC 6 Minute English

BBC 6 Minute Vocabulary

 

Ich lade mir regelmäßig diese Podcasts auf mein Handy und höre sie mir an, wenn ich zu Bett gehe.

Sollten sie tatsächlich doch mal etwas langweilig sein, funktionieren sie immer noch total gut, um dabei schön einzuschlafen. 😉

 

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The BBC Learning English podcast is ideal to deepen your English skills.

The BBC Learning English podcast is ideal to deepen your English skills.

 

There’s always something new to learn.

Even if you think you know your grammar, it helps to get your knowledge reaffirmed.

And you never know, you might be surprised to learn a new memory hook or an easy mnemonic trick for using correct English.

 

The BBC Learning English podcasts explain in easy to understand English all the rules and exceptions of the English language.

Each topic is presented in only 6 minutes. Short and sweet to keep your English up to scratch.

The podcasts are available to download for 30 days:

BBC 6 Minute Grammar

BBC 6 Minute English

BBC 6 Minute Vocabulary

 

I regularly download these podcasts onto my mobile phone and listen to them when I go to bed.

If they’re indeed a bit boring, they still function well to let you fall asleep. 😉

 

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Rechtschreibfehler im Magazin 'Focus': SSM statt SMS. Wie kann das passieren?

Rechtschreibfehler im Magazin ‘Focus’: SSM statt SMS. Wie kann das passieren?

 

Da war das gesamte Team des Focus wohl nicht so konzentriert bei dem Artikel “Kunst der Konzentration“: Statt ‘SMS’ wurde ‘SSM’ abgedruckt.

 

Wie so ein Faux Pas überhaupt durchgehen kann, ist mir unverständlich.

 

Deswegen mein Tipp: Immer Korrektur lesen!

 

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Don't get caught up and caught out with a messy contact system.

Don’t get caught up and caught out with a messy contact system.

 

1) Synch all contacts on all devices

How many email accounts to you use? One for work, and a private one? And what about your phone, how many contacts are saved in there?

In order to have one up-to-date address book, all these contacts need to be synched and updated across all accounts and all devices.

 

2) Consolidate all contacts in one contact management system

A contact management system can be as simple as a well formatted Excel spreadsheet or as complicated as a full blown CRM software.

Either way, all address books across the entire organisation need to be consolidated in one place.

Whatever system you choose for this, it must fulfil at least one criteria: It must be possible to export all contacts as a .csv file in case you ever want to transfer your contacts to a different system.

If you use different platforms to interact with potential customers, make sure you regularly download and backup your connections data.

 

3) Collect all contact details

It’s easy to skip the formalities with well known contacts. Apparently this is rather the norm than the exception.

But when it comes to asking for your contact because you’ve been put back to reception and you don’t know their surname, or when it comes to sending out the mailer and you don’t know their correct title, you quickly realise how important it is to keep track of the full name, title, position, department, etc.

 

4) Update all contacts constantly

Your address book has no value if the contact details are outdated.

Make a point to always update your addresses as soon as there is a change.

Even better: Use a software that prompts your contacts to keep their contact details current.

 

5) Categorise your contacts

If you ever want to do anything with your contacts, such as sending out a mailer or driving a sales campaign, you need to label your connections.

This is not for you to remember who they are, but for the system to be able to sort all your contacts into different groups.

So think carefully how best to categorise your connections:

Start with high level tags, for example: family / friends / alumni / colleagues / customers / suppliers / authorities.

Depending on the purpose of your contact management system, you can then subdivide, for example customers can be tagged as clients / prospects / leads.

 

6) Reference your contacts

Just as important to tag for outgoing actions it is to keep reference of how you came by your connections.

Customer protection protocol requires that you can at any given time explain to any given person how you obtained their contact details.

So when you import connections to your contact management system, ensure you label these contacts according to their source.

That can be the platform, e.g. LinkedIn or the relationship owner, e.g. Sales or the place you first met, e.g. networking event.

 

7) Give context to your contacts

This is where you can implement ways to remember how you know your connections.

You can start with simple note-taking to keep a log about this contact. This is especially useful if you need to follow up with this connection.

Record the last contact date, personal information and funny moments, so you can hit if off like good old friends when you meet again.

 

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In a drive to get more subscriptions, many brands lure in new subscribers with the prospect of winning something.

I always felt that was pretty unfair to existing subscribers – after all their loyalty should get rewarded just as much.

The least already signed up customers should be allowed to do, is enter that competition too.

Here a great example of going one step further and proactively recognising and rewarding existing subscribers:

I'm already signed up, but can still enter this competition. - To minimise churn, reward your existing subscribers too.

I’m already signed up, but can still enter the competition. – To minimise churn, reward your existing subscribers too.

There are good reasons for marketing automation software to manage your customer engagement.

It works even better when you add a human touch to it: Like you would recognise returning customers, they should feel welcomed by your brand, too.

 

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