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Monthly Archives: March 2015

Blog name and social media handle go hand in hand - Find me: @TrulyJuly :)

Blog name and social media handle go hand in hand – Find me: @TrulyJuly 🙂

 

Your social media handle is your virtual nickname. You can make it up of your own name, or you can modify it to represent your internet identity, like your username.

Your social media handle becomes important when you want to be found on the internet, e.g. as a business, brand or product name.

 

Purpose

Identity: To be recognised immediately as the official brand in order to achieve consistency with image and online presence.

Security: Owning the official social media presence prevents fraudulent imposters.

SEO: Search results improve with a consistent social media presence.

Findability: With a consistent social media handle the audience can guess and find the brand on other channels and platforms.

Reach: Keeping the social media handle consistent makes it easy for others to mention / link to / tag the brand, which increases reach.

 

Best Practices


It is advisable to agree on one consistent social media handle
, as per Pamorama ‘Find and Reserve Your Social Media Name’:

“A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names creates confusion and dilutes the impact of all of your social media marketing activities.”


It is advisable to secure your social media handle across all social media
, as per Bicycle Theory ‘What’s Your Handle? Protecting Your Brand’s Name Online’:

“The key advantage to this tactic is that it enables people to find your brand easier.

Securing your name first also protects your brand by making it harder for others to use it.”


It is advisable to reserve that social media handle before anyone else does
, as per Social Marketing Writing ‘6 Tips to Choosing the Perfect Twitter Name’:

“Try and get in there early and try your best to find the best Twitter name you can. If you’re thinking about a new Twitter name for you or your company – stop thinking about it and start acting. Each day 460,000 people sign up for a new account. This means about 319 people sign up for an account every minute. So your favourite name could be gone any second now – find and reserve your favourite Twitter name as soon as you can.”


It is advisable to have a short social media handle, especially on Twitter
, as per For Dummies ‘How to Choose a Good Twitter Username’:

“Use a short Twitter username. Tweets are only 140 characters, so when people are replying to you, if you have a longer name, you leave them less room for message content. Twitter limits your username to just 15 characters for this very reason.”


It is advisable to not use strange symbols, especially on mobile social networks, in your social media handle
, as per ITeachBlogging ‘What’s in a Twitter Name? Everything that You Can Fit into It’:

“Avoid numbers, strange characters or underscore. These items are more difficult for all us smart phone users out there and they are just awkward.”


It is advisable to consider upper and lower case combinations in your social media handle
, as per The Legal Hokey-Pokey ‘Make your Social Media personal!’:

“When you consider a Twitter handle, remember the handle is case sensitive.  So use case to your advantage!  If your handle was @robertespinozaesq, it might be more easily read if you wrote @RobertEspinozaEsq.”

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