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I do everything content.

When we get too close to our work, we might miss the obvious.

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Can you spot the spelling mistake?

Can you spot the spelling mistake?

 

Here we have an advertisement for a copywriting course, which is referred to as ‘copyright course’. An easy to make writing mistake with this homophone.

 

Of course the quotes could suggest someone else said this and the blunder was copied over from them, except that this someone else isn’t quoted, making the quotes pretty pointless. The missing punctuation also doesn’t help.

 

I’d go as far as saying for SEO purposes it could very well make sense to include a spelling error probably many people make when typing their search into Google.

 

However, I cringe at such rookie mistake and wonder if they are following good practices such as proofreading their copy. 😮

 

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