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I do everything content.

Monthly Archives: April 2013

What to pack for AfrikaBurn – the ultimate checklist

AfrikaBurn Archetypes

AfrikaBurn – Have you packed everything?
© www.afrikaburn.com

I have travelled weird and wonderful places. I love going away and coming back.

But one thing always kind of nags me in an annoyingly worrying way: Have I packed everything? Have I not forgotten anything? Have I thought of it all?

So I made a list. A checklist I can quickly scan through to tick off all the essentials.

Please help completing this list. You can email me your feedback to TrulyJuly@web.de. Many thanks!

Camping

1. Set up

  • Tent
  • Sturdy pegs, rebars
  • Cover for pegs
  • Tools: hammer, drill
  • Sandbags
  • Bin bags
  • Camping chairs
  • Camping table
  • First aid kit

2. Sleeping

  • Groundsheet
  • Space blanket, blankets
  • Air mattress, foam mat
  • Sleeping bags, pillows, duvet cover

3. Light

  • Torch
  • Head torch
  • Solar Lanterns
  • Candles
  • Braai wood

4. Shade

  • Stretchy material
  • Beach umbrella
  • Parasol

5. Cooking

  • Gas cooker
  • Pots, pan, grill plate
  • Cutlery, dishes, bowls, tin cups
  • Flask, thermo mugs
  • Plastic bottles
  • Tupperware, foil
  • Washing up liquid, dishcloths
  • Cooler box

6. Tools

  • Lighter, matches
  • Firelighters
  • Can opener
  • Bottle opener
  • Kitchen knife
  • Wooden spoon
  • Spatula
  • Soup ladle
  • Tongs
  • Sewing set
  • Leatherman

Clothes

1. Sleeping

  • Warm underwear
  • Warm pyjamas
  • Warm socks

2. Day

  • Hat, bandana
  • Sunglasses
  • Sun protective clothes
  • Rain coat
  • Money belt, pocket belt
  • Dust goggles
  • Swimwear
  • Open shoes

3. Night

  • Jeans, trousers
  • Sweater, fleece
  • Coat, overthrow
  • Woollen hat, scarf
  • Closed shoes

4. Costumes

  • Themed per camp
  • Colour coordinated
  • Accessories
  • Face paint
  • Extra set of batteries

5. Toiletries

  • Water
  • Toilet paper
  • Towels
  • Toothbrush, toothpaste
  • Hairbrush, comb
  • Bodybrush, nailbrush
  • Shower gel, shampoo
  • Deo, lotion, sunblock

6. Personal care

  • Wet wipes, antibacterial cleansing gel
  • Razor, shaving foam
  • Mirror, make-up
  • Nail set, nail clipper
  • Tampons
  • Safe sex contraception

Transport

1. Bicycles

  • Bicycle locks
  • Bicycle repair kit
  • Extra tubes
  • Chain lube

2. Car

Drinks

  • Water
  • Juices, soft drinks
  • Long life milk
  • Red wine
  • Beers, ciders, alcopops, shooters

Food

1. Dry food

  • Coffee, tea, sugar, creamer
  • Cereals, Pronutro
  • Muesli bars
  • Nuts, dried fruit
  • Crisps, biscuits, rusks
  • Pasta, rice, mieliepap

2. Preserved foods

  • Tins: beans, curries, soups, stews, corn, canned tomatoes, tuna
  • Pickled foods: gherkins, onions, sundried tomatoes
  • Sauces: ketchup, mustard, chutney, chilli
  • Ready-made: instant soup, instant noodles

3. Snacks

  • Water bottle
  • Sandwiches: bread, spreads, cheese, ham, jams, peanut butter
  • Hard boiled eggs
  • Fruits, veggies
  • Energy bars

4. Fruit (ready washed)

  • Apples
  • Pears
  • Oranges
  • Bananas (not yet ripe)
  • Papayas

5. Veggies (ready washed)

  • Carrots
  • Cucumber
  • Tomatoes (not yet ripe)
  • Avocados (not yet ripe)
  • Onions
  • Potatoes
  • Mielies

6. Meats (no bones)

  • Ice, cooler packs
  • Olive oil & balsamic vinegar
  • Spices, salt, pepper
  • Biltong
  • Boerewors
  • Chicken breasts
  • Schnitzel

Techie

  • Solar powered recharger
  • Laptop / notepad
  • Camera
  • USB cables

Gifting

  • Bring more than you need
  • Make what you can share
  • Offer what you’re good at

MOOP

Logistics

Facebook’s Send Message Rip-off

If you don’t know how to call it, ‘Other’ will do…

Did you know this? If you’re in no way connected to a person on Facebook and want to send them a message, you have to pay for it! Otherwise your message lands in the ‘Other’ folder. Ever checked your ‘Other’ folder?

I understand that Facebook needs to make money. To let advertisers pay for sending a Facebook message is reasonable. And this might avert spammers.

But I have found messages in my ‘Other’ folder that were important. Who is Facebook to decide what lands in my inbox and what doesn’t?

Messages from pages I’ve liked don’t make it into my inbox. I thought that’s why I liked them, so I can be kept in the loop.

On top of it, Facebook does not allow me to customise my filter preferences for my messages. I can only choose between ‘basic’ and ‘strict’. ‘Basic’ left me with over 100 messages (‘99+’ to be precise, can’t they simply display the actual number?) in my ‘Other’ folder that I had no idea I had received. (Sorry that I’m a human being and only checked my inbox for new messages, how silly of me…)

I use Facebook for business too and am welcoming messages from people I have not yet connected with. How else can they introduce themselves? It used to be possible to add a message to a friend request and provide context of why you want to connect. Now this is not allowed unless you pay?

There are enough options to flag messages as spam. Not that any messages in my ‘Other’ folder were spam. So what is the benefit for me?

I know what’s definitely not cool for me: That I have to keep checking that ‘Other’ folder too from now on…

VAC = Value Added Content

VAC = Value Added Content

 

Content Marketing is not making content for your Marketing, but structuring your Marketing around your valuable content. I like to refer to valuable content as VAC: Value Added Content.

Just like Value Added Services add value to the standard service offering,
Value Added Content adds value to the standard content offering.

 

A VAC = Value Added Content ideally fulfils the following 10 criteria:

1) Accessible: Available via the communication channels of the consumer’s choice, customer-focused, user-centric.

2) Relevant: Attractive to the audience.

3) Meaningful: Actually carrying a piece of information. What is the message? What is the CTA = Call To Action?

4) Easy to understand: KISS = Keep It Short and Simple: Can you explain it in one sentence? Can you explain it to your mom / your kids?

5) High quality: Factual, proofread, optimised. What is your Content Expertise?

6) Transparent: Clearly leading back to the originator, honest.

7) Different: A unique voice, authentic, on brand.

8) On Topic: No diversions, manipulations or alternate motives.

9) Frequent: Regular, planned updates.

10) Interactive: Inviting to a conversation.

 

Incorporating valuable content in your Marketing strategy most likely means a business review of some sort, starting from defining the voice through branding or learning about your audience to restructuring the way you organise your content.

In the age of information overload don’t underestimate the impact Content Marketing has on your business success. To keep a focus on value is always a good business practice.

 

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