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LinkedIn is a great platform to market your business.

LinkedIn is a great platform to market your business.

 

LinkedIn offers a very attractive target group, with a high income and twice the average buying power.

In addition, LinkedIn users are open for business: “A full 50 percent of B2B buyers use LinkedIn when making purchasing decisions. With 76 percent preferring to use recommendations from their professional networks, the site is essentially ‘built for social selling’.” – Hootsuite

So make sure your company gets found on LinkedIn.

On top of it go the extra mile to proactively get your business out there:

 

Publish VAC = Value Added Content

Share your content expertise by creating relevant posts. Be careful about actually publishing on LinkedIn Pulse, always keep your content on your own platform and link to it.

 

Cross-Pollinate: Connect with other social media

LinkedIn is well integrated with other social media. Simply ensure all the boxes are ticked to cross-publish your content to / from other social networks.

 

Engage with Groups

You can only join 50 groups, so choose wisely. Participate actively in LinkedIn Groups by posting relevant content and commenting. Create a company branded group for exposure of your business.

 

Use your professional headline as a status update

LinkedIn calls the text under your name on your profile your professional headline. It is by default displayed with your LinkedIn Profile Card. In addition, every time you update your headline, your entire network gets notified. So utilise this space to announce company updates or offer special deals, give-aways and links to more info.

 

Cold Message

Use LinkedIn’s advanced search to find prospects. Keep in mind it’s about making meaningful connections so set a strict filter to get good results. Remember the search terms, so you can find these potential customers again in future. Draft the invitation message carefully: Be clear what the mutual benefit is of connecting.

 

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LinkedIn - Connect to Opportunity

LinkedIn – Connect to Opportunity

 

LinkedIn is the de facto tool for professional networking.

So basically think of LinkedIn as a networking do:

 

Make an Impression

Just like you’d dress to impress at a networking event, ensure your web presence looks neat: Optimise your branding for the LinkedIn image sizes. Adapt your corporate copy for the LinkedIn professional business tone.

 

Introduce Yourself

Complete Your Personal Profile.

This is your online resume, so make sure there are no gaps. The more you complete it, the better the chances for your profile to pop up in search results.

 

Present Your Business

Fill in Your Company Page.

Viewers of your LinkedIn profile can click on the companies you work/ed for. Filling out your company profile ensures they can find the information they’re looking for. They can also follow your company page to receive updates.

 

Pitch Your Products

Create a Showcase Page.

Feature a special product or service and put it in the spotlight. You can post updates and get followers just like on your company page. You can also monitor your showcase page’s analytics and learn which product or what content proves more successful.

 

Connect

Just like you would exchange business cards at a networking event, connect with potential prospects on LinkedIn. Send them an invitation which is relevant, so they accept. Start by connecting to people in your existing network such as your school alumni or work colleagues.

 

Follow Up

LinkedIn recently improved the messaging experience to have professional conversations without having to change to another page. Now it’s even easier to break the ice. Just make sure you write your message compelling enough, so it actually gets read.

 

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