LinkedIn is the de facto tool for professional networking.
So basically think of LinkedIn as a networking do:
Make an Impression
Just like you’d dress to impress at a networking event, ensure your web presence looks neat: Optimise your branding for the LinkedIn image sizes. Adapt your corporate copy for the LinkedIn professional business tone.
Introduce Yourself
Complete Your Personal Profile.
This is your online resume, so make sure there are no gaps. The more you complete it, the better the chances for your profile to pop up in search results.
Present Your Business
Viewers of your LinkedIn profile can click on the companies you work/ed for. Filling out your company profile ensures they can find the information they’re looking for. They can also follow your company page to receive updates.
Pitch Your Products
Feature a special product or service and put it in the spotlight. You can post updates and get followers just like on your company page. You can also monitor your showcase page’s analytics and learn which product or what content proves more successful.
Connect
Just like you would exchange business cards at a networking event, connect with potential prospects on LinkedIn. Send them an invitation which is relevant, so they accept. Start by connecting to people in your existing network such as your school alumni or work colleagues.
Follow Up
LinkedIn recently improved the messaging experience to have professional conversations without having to change to another page. Now it’s even easier to break the ice. Just make sure you write your message compelling enough, so it actually gets read.
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Nice article
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