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If you see this: '#' and remember 'number sign', then this article is for you. :)

If you see this: ‘#’ and remember ‘number sign’, then this article is for you. 🙂

A hashtag is a way to categorise your content on social media.

Just like in a supermarket where you have all sweets in one place, if you hashtag your content with #sweets, you can also find everything relating in one place, e.g.: https://twitter.com/hashtag/sweets.

And just like in the supermarket, the lure of #sweets can be abused:
Even the Oxford dictionary warns in their definition of hashtag:
“Spammers often broadcast tweets with popular hashtags even if the tweet has nothing to do with them.”

As social media are all about interaction, hashtags are a way to enter the conversation online: By tagging your content with a certain keyword / motto or phrase you give others interested in this topic the chance to read your opinion and respond to it.

Most social media platforms support hashtags, so they’re worthwhile exploring for Content Marketing purposes.

But make sure you follow Best Practices for hashtags to avoid a hashtag PR disaster such as #Susanalbumparty. 😉

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