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Quality over Quantity

It’s an ongoing dilemma – quantity vs quality – that applies to posting content. Just that it might turn from well-meant spread to ill-perceived spam.

The trend goes to favouring quality content over quantity:

Collecting a followship is good to build momentum, but to have real impact, only quality content works.

Instead of overpushing the content onto your followers in the hope they’ll get to see it this time around, the goal could be to provide such great content that people wouldn’t want to miss out on it and check back regularly.

A better practice to ensure many people get to see the content is to trigger what social media was designed for: sharing.

Likes are overrated, the true social media currency is engagement.

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