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VAC = Value Added Content

VAC = Value Added Content

 

Content Marketing is not making content for your Marketing, but structuring your Marketing around your valuable content. I like to refer to valuable content as VAC: Value Added Content.

Just like Value Added Services add value to the standard service offering,
Value Added Content adds value to the standard content offering.

 

A VAC = Value Added Content ideally fulfils the following 10 criteria:

1) Accessible: Available via the communication channels of the consumer’s choice, customer-focused, user-centric.

2) Relevant: Attractive to the audience.

3) Meaningful: Actually carrying a piece of information. What is the message? What is the CTA = Call To Action?

4) Easy to understand: KISS = Keep It Short and Simple: Can you explain it in one sentence? Can you explain it to your mom / your kids?

5) High quality: Factual, proofread, optimised. What is your Content Expertise?

6) Transparent: Clearly leading back to the originator, honest.

7) Different: A unique voice, authentic, on brand.

8) On Topic: No diversions, manipulations or alternate motives.

9) Frequent: Regular, planned updates.

10) Interactive: Inviting to a conversation.

 

Incorporating valuable content in your Marketing strategy most likely means a business review of some sort, starting from defining the voice through branding or learning about your audience to restructuring the way you organise your content.

In the age of information overload don’t underestimate the impact Content Marketing has on your business success. To keep a focus on value is always a good business practice.

 

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